This College Photo Sharing App Lets You Keep Your Identity Secret
Rahul Kalvapalle — August 18, 2014 — Tech
References: getunseen & techcrunch
Unseen is a college photo sharing app developed by Austin, Texas-based company Bearch. The app invites college students to anonymously share images with their classmates. Users can maintain complete anonymity -- no registration is required, there are no usernames and passwords and users never have to reveal their names. They simply have to select their college campus from a search box to be able to access the school-specific feed.
The app is currently present on 40 college campuses. So far, people have been using it for a variety of purposes. Some have used it to successfully find guidance and support for personal problems, while others favor using it to share scandalous pictures. Whatever its purpose, this college photo sharing app looks like it's hear to stay.
The app is currently present on 40 college campuses. So far, people have been using it for a variety of purposes. Some have used it to successfully find guidance and support for personal problems, while others favor using it to share scandalous pictures. Whatever its purpose, this college photo sharing app looks like it's hear to stay.
Trend Themes
1. Anonymous Photo Sharing - The trend of anonymous photo sharing apps like Unseen presents an opportunity for businesses to develop platforms that prioritize user privacy and anonymity in photo sharing.
2. Community Support Platforms - The rise of Unseen as a platform for seeking guidance and support indicates a trend towards community-focused apps, creating opportunities for businesses to develop similar platforms catering to specific needs and demographics.
3. Controversial Content Sharing - The use of Unseen for sharing scandalous pictures highlights a trend of platforms that allow users to freely express themselves, providing opportunities for businesses to develop content sharing apps that push boundaries and provoke discussion.
Industry Implications
1. Social Networking - The anonymous photo sharing trend opens up opportunities for social networking platforms to expand their offerings and cater to users looking for more privacy in their online interactions.
2. Mental Health and Support - The success of Unseen as a platform for seeking guidance and support indicates a potential disruptive innovation opportunity for businesses in the mental health and support industry to create anonymous and inclusive platforms for users in need.
3. Content Moderation and Ethics - The controversial content shared on Unseen raises questions about content moderation and ethics, creating opportunities for businesses to develop tools and services that help monitor and guide appropriate content sharing on platforms.
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