UNOTES
Jeremy Gutsche — November 1, 2006 — Social Good
References: unotespublishing & adrants
UNOTES is a new venture launching a line of free college notebooks, suplemented by advertising. The program is rolling out nationally in September. For advertisers, the site describes, "UNOTES is a high quality notebook that would cost up to $6.99 in college bookstores. It has a life cycle of at leaset 4 months and it makes multiple impressions every day." To students, UNOTES pitches its slogan, "Free is Good."
Implications - Companies who create products that allow consumers to expand their knowledge will be seen as essential within many modern consumers' lives, especially since the desire forcontinuing education has been skyrocketing.
Implications - Companies who create products that allow consumers to expand their knowledge will be seen as essential within many modern consumers' lives, especially since the desire forcontinuing education has been skyrocketing.
Trend Themes
1. Ad-supported Notebooks - Opportunity for businesses to explore the use of advertising to subsidize the cost of notebooks and reach college students.
2. Innovative College Advertising - Potential for disruptive innovation in the college advertising industry through the use of free notebooks as a marketing medium.
3. Branded College Supplies - Growing trend of college students seeking out branded supplies presents an opportunity for businesses to create custom merchandise and increase brand awareness.
Industry Implications
1. Education Supplies - Opportunity for companies in the education supplies industry to explore the use of advertising to subsidize the cost of notebooks and promote their brand to college students.
2. Marketing and Advertising - Innovative marketing strategies utilizing college notebooks as an advertising medium may disrupt the traditional advertising industry, particularly in reaching younger demographics.
3. Custom Branded Merchandise - Increased demand for custom branded merchandise in the college market presents an opportunity for businesses in the promotional products industry to create unique and memorable products for students.
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