Collaborative World Brand Supports Nonprofits Through Apparel Sales
Bianca — January 27, 2012 — Social Good
References: collaborativeworld.bigcartel & thecwmovement
The Collaborative World Brand has come up for its own term to describe their apparel business that benefits nonprofits: co-profit.
The global nonprofits they support vary each season, and have thus far included the A21 Campaign and the Akshaya Trust.
"We are founded on Extraordinary Giving and donate 50% of the overall profit from the sale of our clothing to Partners already doing good in the world," the site explains. "We exist to Amplify their efforts. Our Mission is to actively pursue new and more extraordinary ways to Give, while encouraging others to do the same. GIVING is the brand."
The Collaborative World Brand brand includes shirts labeled with "Give" tags in bright blue, others with "Giving is the Brand" written across them, and more still with images and "Collaborative World" marked on them, or "50/50." Through and through, their apparel is their message.
The Collaborative World Values
1. TAKE CARE: we value extraordinary Giving outside of everyday filters
2. FEARLESSNESS: we value a fearless approach to new ideas and concepts
3. ACTIVE PARTICIPANTS: we value Giving everyone the opportunity to join, be, and share the movement
4. THE 50/50 RULE: we value that at least half of what comes into Collaborative World ultimately ends up leaving Collaborative World.
Collaborative World Brand is based in Costa Mesa, California and was co-founded by Tyler Carroll and Dave Goodman. Their website is not just about selling apparel, but engaging with their customers and yes, collaborating, through their Ask Us Anything area and social media involvement.
Contact Information
Collaborative World Brand website
Collaborative World Brand on Twitter
Collaborative World Brand on Facebook
The global nonprofits they support vary each season, and have thus far included the A21 Campaign and the Akshaya Trust.
"We are founded on Extraordinary Giving and donate 50% of the overall profit from the sale of our clothing to Partners already doing good in the world," the site explains. "We exist to Amplify their efforts. Our Mission is to actively pursue new and more extraordinary ways to Give, while encouraging others to do the same. GIVING is the brand."
The Collaborative World Brand brand includes shirts labeled with "Give" tags in bright blue, others with "Giving is the Brand" written across them, and more still with images and "Collaborative World" marked on them, or "50/50." Through and through, their apparel is their message.
The Collaborative World Values
1. TAKE CARE: we value extraordinary Giving outside of everyday filters
2. FEARLESSNESS: we value a fearless approach to new ideas and concepts
3. ACTIVE PARTICIPANTS: we value Giving everyone the opportunity to join, be, and share the movement
4. THE 50/50 RULE: we value that at least half of what comes into Collaborative World ultimately ends up leaving Collaborative World.
Collaborative World Brand is based in Costa Mesa, California and was co-founded by Tyler Carroll and Dave Goodman. Their website is not just about selling apparel, but engaging with their customers and yes, collaborating, through their Ask Us Anything area and social media involvement.
Contact Information
Collaborative World Brand website
Collaborative World Brand on Twitter
Collaborative World Brand on Facebook
Trend Themes
1. Co-profit Fashion - The rise of co-profit fashion presents an opportunity for apparel brands to partner with non-profits and donate a portion of overall profits.
2. Extraordinary Giving - Apparel brands can incorporate values of extraordinary giving into their messaging to differentiate themselves in the market.
3. Collaborative Business - The Collaborative World Brand's focus on collaboration and customer engagement presents an opportunity for businesses to connect with socially conscious consumers.
Industry Implications
1. Apparel - The co-profit fashion trend creates an opportunity for apparel brands to differentiate themselves by partnering with non-profits and donating a portion of profits.
2. Non-profit - Non-profit organizations can partner with apparel brands for co-profit initiatives to diversify their revenue streams.
3. Social Media Marketing - The Collaborative World Brand's successful use of social media for customer engagement and collaboration presents opportunities for businesses to strengthen their online presence and connect with socially conscious consumers.
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