Fear of God Announced Its Collaboration with Converse
Ellen Smith — March 25, 2020 — Fashion
The classic silhouette of Chuck Taylor's has been upgraded as Fear of God announces its collaboration with Converse, which sees two unique designs that seamlessly balance casual wear with luxury goods.
The designs are reminiscent of Converse's original aesthetic, but feature a few subtle differences that should appeal to fans of high-end labels. Some of these differences include a leather tongue that contrasts against that canvas upper, long laces that artfully wrap around the heel of the shoe, a higher platform and dual-branding that includes Converse's logo on one side, and Fear of God's on the other.
The shoes arrive in both white and black iterations. Fear of God Essentials X Converse Chuck 70 is available at select retailers on March 26th.
Image Credit: Heison Ho, Hypebae
The designs are reminiscent of Converse's original aesthetic, but feature a few subtle differences that should appeal to fans of high-end labels. Some of these differences include a leather tongue that contrasts against that canvas upper, long laces that artfully wrap around the heel of the shoe, a higher platform and dual-branding that includes Converse's logo on one side, and Fear of God's on the other.
The shoes arrive in both white and black iterations. Fear of God Essentials X Converse Chuck 70 is available at select retailers on March 26th.
Image Credit: Heison Ho, Hypebae
Trend Themes
1. Luxury Casual Wear - The combination of luxury and casual wear in this collaboration presents an opportunity for brands to explore new ways to elevate everyday clothing items.
2. Modernizing Classic Styles - By upgrading a classic style while still maintaining its original aesthetic, this trend allows for disruptive innovation in other industries such as furniture or technology.
3. Dual-branding Collaborations - The dual-branding concept in this collaboration presents an opportunity for companies to create partnerships that highlight both brands equally while still creating unique products.
Industry Implications
1. Fashion - The fashion industry can take inspiration from this collaboration to explore ways to combine luxury with casual wear and create unique products for consumers.
2. Footwear - This collaboration presents an opportunity for the footwear industry to make changes to classic designs and elevate them with modern updates.
3. Marketing and Branding - The dual-branding aspect of this collaboration allows for companies in the marketing and branding industry to explore new ways to create partnerships and promote both brands simultaneously.
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