Colgate Promotes White Smiles in Hamburg, Germany
Rachel — August 11, 2009 — Art & Design
References: toxel & geekologie
Advertising agency Jung von Matt teamed with Colgate Smile Kids Toothbrushes for a dentist office publicity stunt to lighten up the trip to the dentist office.
Jung von Matt and Colgate gave surgical masks with silly (and somewhat creepy) smiles to dentist offices in Hamburg, Germany in hopes of making the trip to the dentist easier on kids, and to teach them about white smiles.
While I would personally be a bit terrified if my dentist sat above me wearing this mask, it’s a fun idea.
Jung von Matt and Colgate gave surgical masks with silly (and somewhat creepy) smiles to dentist offices in Hamburg, Germany in hopes of making the trip to the dentist easier on kids, and to teach them about white smiles.
While I would personally be a bit terrified if my dentist sat above me wearing this mask, it’s a fun idea.
Trend Themes
1. Surgical Mask Innovation - Opportunity to design and produce surgical masks with fun and engaging designs to make medical procedures more enjoyable for children.
2. Dental Office Promotion - Opportunity to collaborate with dental offices to create unique experiences that help alleviate children's fears and promote positive dental habits.
3. Toothbrush Marketing Campaigns - Opportunity to develop creative marketing campaigns that educates and engages children in maintaining good oral hygiene.
Industry Implications
1. Healthcare - Healthcare providers can enhance the patient experience by implementing innovative designs and strategies to improve children's comfort and education during medical procedures.
2. Advertising & Marketing - Advertising agencies and dental product companies can collaborate to create unique marketing campaigns that educate children about dental care while capturing their attention.
3. Dentistry - Dentists can explore the use of innovative tools and techniques, such as smiley surgical masks, to create a more positive and comfortable dental experience for children.
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