Cole Mohr Stars in All Saints' Latest Collection Catalog
Jana Pijak — August 14, 2014 — Marketing
References: ca.allsaints & malemodelscene.net
Cole Mohr fronts the Fall/Winter 2014/2015 lookbook for UK label All Saints. The tattooed supermodel channels a rebel in this monochromatic image series that highlights the brand's rocker-inspired pieces. The styles include leather-paneled tops, classic white tees and structured denim jackets that are a favorite of Jay-Z, Beyonce and other celeb stars.
This ad campaign is captured by photographer Nick Dorey and is lensed inside an urban apartment and on a rooftop that overlooks a vast city view. Its model star poses in contemporary grunge styles and dons edgy basics that are signature to the All Saints brand.
Cohl Mohr's latest lookbook for All Saints embodies an effortlessly cool air that is reflective of the model's personal style as well as the label's recognizable aesthetic.
This ad campaign is captured by photographer Nick Dorey and is lensed inside an urban apartment and on a rooftop that overlooks a vast city view. Its model star poses in contemporary grunge styles and dons edgy basics that are signature to the All Saints brand.
Cohl Mohr's latest lookbook for All Saints embodies an effortlessly cool air that is reflective of the model's personal style as well as the label's recognizable aesthetic.
Trend Themes
1. Monochrome Fashion - There is an opportunity for disruptive innovation in the fashion industry by creating monochromatic collections that appeal to a rebellious and edgy audience.
2. Rocker-inspired Clothing - Designing rocker-inspired pieces with leather-paneled tops, classic white tees, and structured denim jackets presents a disruptive innovation opportunity within the fashion industry.
3. Contemporary Grunge Styles - Creating contemporary grunge styles that combine elements of edginess with modern aesthetics can lead to disruptive innovations in the fashion industry.
Industry Implications
1. Fashion - The fashion industry has the opportunity to tap into the rebellious and edgy market by incorporating monochrome looks and rocker-inspired styles into their collections.
2. Photography - Photographers can explore capturing urban and rooftop locations to create visually striking campaigns that align with the rebellious and monochromatic aesthetic of brands.
3. Celebrity Fashion - The celebrity fashion industry can take advantage of the popularity of monochrome and rocker-inspired looks by incorporating these styles into their own collections and collaborations.
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