The Cole Haan Anniversary Campaign Celebrates 85 Years
Sarah St.Jules — August 29, 2013 — Marketing
In order to properly celebrate its milestone, something legendary needed to take place for the Cole Haan anniversary. This year, the company turned 85 years young, and they wanted to celebrate this with everything that's aged gracefully like the company.
To properly commemorate the event, the ad campaign that will be running to celebrate the anniversary will feature influential people, who are also 85. The people who are the subject of the ads include Dr. Maya Angelou, Capt. Jim Lovell and Elliott Erwitt. Some names are more recognizable than others, but all featured are incredibly accomplished individuals.
The ads are done in black and white photography and there is nothing fussy about the spread. The focus is strictly on those being featured, and the Cole Haan anniversary. Fittingly, the name of the campaign is 'Born in 1928.'
Here's to hoping that Cole Haan sees at least another 85 years.
To properly commemorate the event, the ad campaign that will be running to celebrate the anniversary will feature influential people, who are also 85. The people who are the subject of the ads include Dr. Maya Angelou, Capt. Jim Lovell and Elliott Erwitt. Some names are more recognizable than others, but all featured are incredibly accomplished individuals.
The ads are done in black and white photography and there is nothing fussy about the spread. The focus is strictly on those being featured, and the Cole Haan anniversary. Fittingly, the name of the campaign is 'Born in 1928.'
Here's to hoping that Cole Haan sees at least another 85 years.
Trend Themes
1. Age-inclusive Ad Campaigns - Incorporate influential individuals of a particular age range into the creative campaign while featuring products or services to appeal to similar demographics.
2. Nostalgic Marketing - Focus advertising on the sentimental remembrance of successful history, while sticking to brand heritage and identity.
3. Classical Brand Endorsements - Target long-standing and successful icons who reinforce brand identity and distinguish it from competitors.
Industry Implications
1. Fashion Industry - Incorporate influential individuals of a particular age range into the creative ad campaign while showcasing relevant 85-year-old products such as clothing or accessories.
2. Lifestyle Branding Industry - Focus on promoting a lifestyle through an established history and heritage, and incorporate influential individuals of a particular age range to showcase a sense of class, experience, and longevity.
3. Luxury Goods Industry - Promote luxury products through the influence of historical figures in the advertising campaign to showcase brand longevity, exclusivity, and timeless quality.
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