Cole and Parker and Kiva Collaborate to Help Entrepreneurs Worldwide
Nicole Ballantyne-Choo — September 23, 2013 — Marketing
References: coleandparker.co
Cole and Parker is a genuine and generous company that designs amazingly quirky socks to support businesses worldwide that will change people’s lives.
To ensure its goals are achieved, the business partnered with Kiva, the non-profit organization whose mission is to eliminate poverty by giving loans. The way this collaboration works is every time someone purchases a pair of socks, proceeds will be loaned to support entrepreneurs in poverty.
While socks might not seem as though they’d be life-changing, everyone loves and needs socks! Furthermore, instead of boring plain white socks, these ones are designed with fun and bold patterns to stand out.
And think about it this way, since you need socks anyway, why not get a pair that makes a difference in the world?
To ensure its goals are achieved, the business partnered with Kiva, the non-profit organization whose mission is to eliminate poverty by giving loans. The way this collaboration works is every time someone purchases a pair of socks, proceeds will be loaned to support entrepreneurs in poverty.
While socks might not seem as though they’d be life-changing, everyone loves and needs socks! Furthermore, instead of boring plain white socks, these ones are designed with fun and bold patterns to stand out.
And think about it this way, since you need socks anyway, why not get a pair that makes a difference in the world?
Trend Themes
1. Charitable Sock Businesses - Opportunity for businesses to collaborate with charitable organizations to support entrepreneurs in poverty.
2. Quirky Sock Designs - Growing trend of designing fun and bold patterns on socks to stand out from traditional plain white socks.
3. Conscious Consumerism - Increasing consumer interest in purchasing products that make a positive impact on the world, like charitable socks.
Industry Implications
1. Fashion Industry - Disruptive innovation opportunity for fashion companies to create charitable sock lines and partner with non-profit organizations.
2. Social Impact Industry - Opportunity for social impact organizations to collaborate with fashion brands to create products that support entrepreneurs in poverty.
3. E-commerce Industry - Disruptive innovation opportunity for e-commerce platforms to highlight and promote charitable sock businesses and their social impact initiatives.
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