Coke No Sugar Comes with Claims That It Tastes Like the Real Thing
Mishal Omar — June 15, 2017 — Marketing
References: c-store.au & foodingredientsfirst
The soda giant Coca Cola will soon be offering a better version of its Coke Zero, called Coke No Sugar, which claims to taste more like Coca Cola than any of the brand's other colas.
Coke No Sugar has already debuted in Mexico, and has now been made available in Australia and New Zealand. The product took five years to develop so that it could match the taste of regular Coca Cola as best as possible, and according to a representative for the brand it was created to satiate consumers "looking for a better balance in their diet and lifestyle."
The new Coke No Sugar beverage is ideal for consumers seeking to avoid sugar while still indulging in their preferred treats.
Coke No Sugar has already debuted in Mexico, and has now been made available in Australia and New Zealand. The product took five years to develop so that it could match the taste of regular Coca Cola as best as possible, and according to a representative for the brand it was created to satiate consumers "looking for a better balance in their diet and lifestyle."
The new Coke No Sugar beverage is ideal for consumers seeking to avoid sugar while still indulging in their preferred treats.
Trend Themes
1. Sugar-free Cola Beverages - Opportunity for innovative companies to create new and improved sugar-free cola beverages that closely mimic the taste of regular cola.
2. Dietary Balance - Opportunity to develop products that cater to consumers seeking a better balance in their diet and lifestyle, without compromising on taste or indulgence.
3. Healthy Indulgence - Opportunity to tap into the market of health-conscious consumers who want to enjoy their preferred treats without the negative effects of sugar.
Industry Implications
1. Beverage Manufacturing - Disruptive innovation opportunity for beverage manufacturers to create, refine, and market sugar-free cola products that offer a taste rivaling regular cola.
2. Food and Beverage Retail - Opportunity for the retail industry to cater to the growing demand for sugar-free cola beverages that provide a balance between indulgence and health.
3. Dietary Supplements - Potential for dietary supplement manufacturers to develop sugar-free cola supplements that can provide the taste of cola without the sugar content.
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