Fantastic Four Sticker on 40,000 Quarters Gets Fox in Trouble
Jeremy Gutsche — May 27, 2007 — Marketing
References: msnbc.msn
Wanna promote your movie while upsetting the U.S. Mint? Try coinvertising by plastering Fantastic Four stickers on 40,000 quarters. Apparently, it's illegal to turn a coin into an ad medium, but that's what makes it fun.
The release from the federal mint stated, "The promotion is in no way approved, authorized, endorsed, or sponsored by the United States Mint, nor is it in any way associated or affiliated with the United States Mint."
However, it's even more fun to learn about the statement made by the Fox spokesman, Chris Petrikin, who noted, "These are commemorative coins like many the Franklin Mint creates on a regular basis for various properties. We were confident this coin followed the same procedures and guidelines but will certainly take any necessary steps if advised otherwise."
The release from the federal mint stated, "The promotion is in no way approved, authorized, endorsed, or sponsored by the United States Mint, nor is it in any way associated or affiliated with the United States Mint."
However, it's even more fun to learn about the statement made by the Fox spokesman, Chris Petrikin, who noted, "These are commemorative coins like many the Franklin Mint creates on a regular basis for various properties. We were confident this coin followed the same procedures and guidelines but will certainly take any necessary steps if advised otherwise."
Trend Themes
1. Coinvertising - Coinvertising, the act of turning coins into ad mediums, presents disruptive innovation opportunities for advertising firms seeking unique and attention-grabbing marketing strategies.
2. Illegal Advertising Mediums - The use of illegal advertising mediums, such as coinvertising, poses disruptive innovation opportunities for legal and compliance consulting firms aiming to navigate the boundaries of unconventional marketing tactics.
3. Unconventional Promotional Strategies - The rise of unconventional promotional strategies, like plastering stickers on coins, offers disruptive innovation opportunities for creative agencies looking to push the boundaries of traditional advertising platforms.
Industry Implications
1. Advertising - The advertising industry can explore disruptive innovation opportunities through the adoption of coinvertising, finding new and unique ways to engage with consumers through unconventional advertising mediums.
2. Legal and Compliance Consulting - The legal and compliance consulting industry can capitalize on disruptive innovation opportunities by providing guidance to businesses on navigating the legal boundaries of utilizing non-traditional advertising mediums like coinvertising.
3. Creative Agencies - Creative agencies can seize disruptive innovation opportunities by incorporating unconventional promotional strategies, such as coinvertising, into their repertoire to help clients stand out in the competitive advertising landscape.
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