Estudio Yeyé's Almanegra Brand Identity Features Vintage Accents
Jana Pijak — August 13, 2015 — Marketing
References: behance.net
Alchemy -- the Medieval practice of chemistry and philosophy -- inspires this coffee shop branding by Mexican design firm Estudio Yeyé. The studio's latest brand identity project marries monochromatic typography with vintage illustrations that are used to promote coffee brand Almanegra.
The company doesn't only feature consistent menu designs and coffee cups but also carries over its alchemy-inspired brand identity to takeaway coffee bags and other promotional materials. Furthermore, the graphic style is also present on the cafe's website.
This coffee shop branding fuses contemporary and vintage details seamlessly and will appeal to coffee drinkers who appreciate authenticity. This brand identity is not only evocative of quality but also captures the attention of graphic design enthusiasts and new patrons who are looking to try a new coffee shop in their area.
The company doesn't only feature consistent menu designs and coffee cups but also carries over its alchemy-inspired brand identity to takeaway coffee bags and other promotional materials. Furthermore, the graphic style is also present on the cafe's website.
This coffee shop branding fuses contemporary and vintage details seamlessly and will appeal to coffee drinkers who appreciate authenticity. This brand identity is not only evocative of quality but also captures the attention of graphic design enthusiasts and new patrons who are looking to try a new coffee shop in their area.
Trend Themes
1. Monochromatic Typography - The use of monochromatic typography in branding offers an opportunity for businesses to create a sleek and modern visual identity.
2. Vintage Illustrations - Incorporating vintage illustrations into branding allows businesses to tap into nostalgia and create a unique, retro aesthetic that stands out in the market.
3. Authenticity in Branding - Emphasizing authenticity in branding helps businesses connect with consumers who value genuine experiences and products.
Industry Implications
1. Coffee Shops - Coffee shop owners can leverage monochromatic typography and vintage illustrations to create a distinct brand identity that appeals to customers seeking an authentic coffee experience.
2. Graphic Design - The demand for graphic design services focused on monochromatic typography and vintage illustrations in branding presents a growth opportunity for graphic design agencies and freelancers.
3. Marketing and Advertising - Marketing and advertising professionals can explore and implement the trend of authenticity in branding to help businesses connect with their target audience and stand out in a crowded market.
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