'Coffee and Cigarettes' Tie by Cyberoptix TieLab is Perfect for Chemistry Geek
Marissa Brassfield — July 26, 2010 — Unique
References: cyberoptix & etsy
We've featured the unique neck ties from Cyberoptix TieLab before, and the 'Coffee and Cigarettes' tie is their latest design. The ties are silkscreened with the molecular makeup of caffeine and nicotine, and come in three separate widths.
What I love about the chemistry-inspired design of the 'Coffee and Cigarettes' tie is how only those who are in the know will understand the symbolism within the tie's pattern. Genius!
Implications - The geek has been turned into a hero within popular contemporary culture. This is the direct result of subverting the jock as the character type with more desirable personality traits. Companies ought to think about the geek lifestyle and create services and products which are in line with it in order to attract youth consumers.
What I love about the chemistry-inspired design of the 'Coffee and Cigarettes' tie is how only those who are in the know will understand the symbolism within the tie's pattern. Genius!
Implications - The geek has been turned into a hero within popular contemporary culture. This is the direct result of subverting the jock as the character type with more desirable personality traits. Companies ought to think about the geek lifestyle and create services and products which are in line with it in order to attract youth consumers.
Trend Themes
1. Geek Culture - This trend of embracing geek culture presents opportunities for companies to create products and services that cater to this niche market.
2. Science-inspired Fashion - The popularity of science-inspired fashion, like the 'Coffee and Cigarettes' tie, opens up opportunities for companies that can combine scientific elements with fashion in unique and creative ways.
3. Symbolic Design - The use of symbolic design, such as the molecular makeup patterns on the 'Coffee and Cigarettes' tie, offers opportunities for companies to incorporate hidden meanings and symbolism into their products and engage consumers on a deeper level.
Industry Implications
1. Fashion - The fashion industry can tap into the trend of science-inspired fashion by creating clothing and accessories that incorporate scientific elements and cater to geek culture.
2. Gifts and Accessories - Companies in the gifts and accessories industry can develop and market products that appeal to the geek market, such as science-themed ties like the 'Coffee and Cigarettes' tie.
3. Youth Consumer Goods - Youth-focused companies can capitalize on the geek culture trend by creating products and services that resonate with the interests and lifestyles of young consumers who identify as geeks.
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