Fresh's Coconut Hydrating Lip Balm is Being Offered in Limited Editions
Mishal Omar — June 9, 2018 — Fashion
References: sephora
The new Coconut Hydrating Lip Balm offered by the brand Fresh comes with a formula that promises to deliver moisture to the lips for up to 24 hours.
The lip balm's formula is creamy in texture, and is able to lock moisture to the lips without the sticky residue that is so common in standard lip-moisturizing products. The product leaves a subtle shiny finish on the lips, and contains ingredients like sugar, apricot kernel, and grapeseed oil. The refreshing coconut smell and taste of the cosmetic product makes it the perfect addition to consumers' summer skincare routines.
The Fresh Coconut Hydrating Lip Balm is available for a limited amount of time, and is ideal for individuals who prefer natural cosmetic products.
The lip balm's formula is creamy in texture, and is able to lock moisture to the lips without the sticky residue that is so common in standard lip-moisturizing products. The product leaves a subtle shiny finish on the lips, and contains ingredients like sugar, apricot kernel, and grapeseed oil. The refreshing coconut smell and taste of the cosmetic product makes it the perfect addition to consumers' summer skincare routines.
The Fresh Coconut Hydrating Lip Balm is available for a limited amount of time, and is ideal for individuals who prefer natural cosmetic products.
Trend Themes
1. Coconut-flavored Lip Balms - Disruptive innovation opportunity: Develop a range of coconut-flavored lip balms with different natural ingredients to cater to specific preferences and skin types.
2. Long-lasting Moisturizing Lip Balms - Disruptive innovation opportunity: Create lip balms with innovative formulas that provide extended moisture for 24+ hours, without any sticky residue.
3. Limited Edition Cosmetic Products - Disruptive innovation opportunity: Launch limited edition lip balms with unique packaging, scents, and flavors to create excitement and exclusivity among consumers.
Industry Implications
1. Skincare - Disruptive innovation opportunity: Integrate coconut-based ingredients into a wider range of skincare products, such as moisturizers, body lotions, and face masks, to capitalize on the growing popularity of natural ingredients.
2. Cosmetics - Disruptive innovation opportunity: Develop a line of natural and long-lasting lipsticks or lip glosses that offer the moisturizing benefits of lip balms, providing a multi-functional cosmetic product.
3. Summer Beauty - Disruptive innovation opportunity: Create a collection of summer-themed beauty products, including coconut-flavored lip balms, sunscreen lotions, and self-tanning sprays, to meet the seasonal demand for skincare during the warmer months.
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