Coco & Eve is Launching its First global Outlet in the UK
Elena Rahman — August 25, 2021 — Fashion
References: ca.cocoandeve & cosmeticsbusiness
Coco & Eve is launching its first global outlet in the UK. The Australian beauty brand offers Bali-inspired cosmetic products. The social media favorite brand will be located at London's Shoreditch BoxPark. Along with the new store opening, the brand is also launching a new product to add to the excitement.
For five days following Coco & Eve's store launch, from September 15-19, the brand's celebration includes a dedicated braid and blow-dry bar. During this time, customers can receive the brand's favored hair care treatments. In addition, Coco & Eve is offering consumers mini and full-sized products. Its hero product, the Like A Virgin coconut hair mask, and the brand's skincare collection is included in this limited-time offering. Visitors can document the event with the brand's tropical photo walls.
Image Credit: Coco & Eve
For five days following Coco & Eve's store launch, from September 15-19, the brand's celebration includes a dedicated braid and blow-dry bar. During this time, customers can receive the brand's favored hair care treatments. In addition, Coco & Eve is offering consumers mini and full-sized products. Its hero product, the Like A Virgin coconut hair mask, and the brand's skincare collection is included in this limited-time offering. Visitors can document the event with the brand's tropical photo walls.
Image Credit: Coco & Eve
Trend Themes
1. Bali-inspired Beauty Products - Beauty brands can create cosmetic lines that are inspired by vacation destinations to transport users to another place and time.
2. Social Media Pop-up Stores - Businesses can create temporary, exclusive stores to engage directly with customers and create a buzz about new product launches.
3. Limited-time Offers - Giving customers a sense of urgency by offering limited-time products creates excitement and can lead to increased sales and brand loyalty.
Industry Implications
1. Beauty - The beauty industry can create travel-inspired lines of products to transport users to a specific location through scent, packaging, and ingredients.
2. Retail - Retail companies can create a sense of exclusivity and buzz by opening temporary stores that offer unique products and experiences.
3. Hospitality - Hotels and resorts can collaborate with beauty brands to create exclusive products that capture the essence of the destination and offer them as amenities to guests.
4.9
Score
Popularity
Activity
Freshness
