Coco: 10 World-Leading Masters Choose 100 Contemporary Chefs
Marissa Liu — October 20, 2009 — Lifestyle
References: amazon & eatmedaily
Coco: 10 World-Leading Masters Choose 100 Contemporary Chefs is a book filled with profiles of 100 up-and-coming chefs as selected by ten ‘Masters’: Ferran Adria, Mario Batali, Rene Redzepi, Alice Waters, Jacky Yu, Gordon Ramsay, Fergus Henderson, Shannon Bennett, Alain Ducasse, and Yoshihiro Murata.
The book is filled with a massive amount of narrative, visual and technical information. There are about 500 recipes in the book, but this isn’t a cookbook. It is more of an international contemporary cuisine yearbook.
How the ten ‘Masters’ were selected is unmentioned. The Masters, in turn, selected a lot of their anointed ones from their proteges. The hundred chefs certainly don’t comprise an exhaustive list of young culinary talent, but it’s as good a place to start as any.
The book is filled with a massive amount of narrative, visual and technical information. There are about 500 recipes in the book, but this isn’t a cookbook. It is more of an international contemporary cuisine yearbook.
How the ten ‘Masters’ were selected is unmentioned. The Masters, in turn, selected a lot of their anointed ones from their proteges. The hundred chefs certainly don’t comprise an exhaustive list of young culinary talent, but it’s as good a place to start as any.
Trend Themes
1. Culinary Yearbooks - Culinary enthusiasts can expect an increase in culinary yearbooks featuring profiles of up-and-coming chefs.
2. Chef Profiles - There will be a greater focus on profiling chefs, highlighting their unique styles, and featuring their signature dishes.
3. International Contemporary Cuisine - There will be a heightened interest in international contemporary cuisine, exploring different cultural dishes.
Industry Implications
1. Publishing - The publishing industry can capitalize on releasing more culinary yearbooks and profiling up-and-coming chefs.
2. Hospitality - Restaurants and hotels can leverage the interest in up-and-coming chefs by featuring them in their establishments, which can attract food enthusiasts.
3. Food Shows and Festivals - Food shows and festivals can feature these up-and-coming chefs and highlight their unique styles.
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