This Long-Term Toronto-Based Cocktail Competition Showcases Local Bars
Alyson Wyers — May 7, 2015 — Lifestyle
References: cocktailcup & blogto
On a hunt to find Toronto's top bartender, this cocktail competition series is designed to showcase local bars known for their creative alcoholic concoctions. The Cocktail Cup is being organized by Dillon's, a new bar located in the distillery neighborhood. The event consists of several head-to-head elimination challenges between Toronto bartenders, taking place at various bars and restaurants across the Canadian city. The cocktail competition will be drawn out over the course of many months, which also serves to "highlight the overall state of cocktail culture" in Toronto, according to Blog TO.
Participating venues include Parts & Labour, Home of the Brave and Cold Tea. Thus far in the competition, the top 10 barkeeps have been chosen, two have been eliminated and round 3 is coming up on May 19th.
Participating venues include Parts & Labour, Home of the Brave and Cold Tea. Thus far in the competition, the top 10 barkeeps have been chosen, two have been eliminated and round 3 is coming up on May 19th.
Trend Themes
1. Cocktail Competitions - Opportunity for organizations to host cocktail competitions to promote local bars and showcase their creativity.
2. Bar Culture - Potential for businesses to organize events that highlight the overall state of cocktail culture in specific cities.
3. Bartender Showcases - Opportunity for bars and restaurants to host showcases that feature talented bartenders and draw attention to their establishments.
Industry Implications
1. Hospitality - Hotels, bars, and restaurants can leverage cocktail competitions to attract customers and enhance their brand image.
2. Event Management - Event planning companies can specialize in organizing cocktail competitions and bartender showcases for various venues and cities.
3. Marketing and Advertising - Marketing agencies can create campaigns and promotional materials for cocktail competitions and events to increase engagement and awareness.
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