Coca-Cola Polar Bear Commercial is Always Long-Anticipated
References: youtube & designtaxi
The Coca-Cola polar bear commercial has become a cult-classic in the context of the festive season. Perceived as something like a tradition, 2018 marks the 25th anniversary of the animated bears and therefore, calls for something special. In an effort to adequately celebrate the milestone, Coca-Cola taps into creative studio David The Agency for a "heartwarming campaign" in São Paulo. Appropriately titled 'Christmas Rules,' the ad depicts family values and holiday joy. Product placement is evident throughout.
The Coca-Cola polar bear commercial is, without a doubt, a highly anticipated holiday campaign. Keeping traditions alive, the global beverage company's festive strategies always delight consumers. The animated video features a cub replacing the nose of a snowman with a Coca-Cola cap, as well as a tech-savvy environment as the bears snap pictures with smartphones and play on tablets.
The Coca-Cola polar bear commercial is, without a doubt, a highly anticipated holiday campaign. Keeping traditions alive, the global beverage company's festive strategies always delight consumers. The animated video features a cub replacing the nose of a snowman with a Coca-Cola cap, as well as a tech-savvy environment as the bears snap pictures with smartphones and play on tablets.
Trend Themes
1. Festive Holiday Commercials - Opportunity for brands to create memorable and anticipated holiday campaigns that resonate with consumers.
2. Creative Studio Collaborations - Collaborations with creative studios to produce heartwarming and engaging ad campaigns that capture the spirit of the holidays.
3. Product Placement in Advertisements - Incorporating product placement in commercials to increase brand visibility and create a seamless connection with the audience.
Industry Implications
1. Beverage Industry - Opportunity for beverage companies to create engaging holiday-themed advertisements that reinforce brand loyalty and generate excitement during the festive season.
2. Advertising Industry - Opportunity for advertising agencies and creatives to collaborate with brands to produce innovative and captivating holiday commercials that resonate with consumers.
3. Technology Industry - Opportunity for tech companies to explore partnerships with brands and incorporate their products in holiday commercials, creating a modern and relatable ad experience.
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