Coca Cola 'Security Cameras' Video Wins Hearts and Awards
Vivian Lau — June 12, 2012 — Marketing
References: coca-cola & creativity-online
Coke's mantra is to 'open happiness' and to underscore its commitment to this slogan, the iconic company has just recently released a feel-good montage of happy moments caught on security camera.
Security cameras hold the stigma of being invasive to privacy and only good to guard against criminals. Coke reminds people to have more faith in the human race, as the series of clips shows that there are indeed moments to live and be excited for in comparison. Featured in the video are sweet displays of love, bold acts of heroism and few crazy employees from all over the world amongst the fray of wrong-doers.
The campaign with music by Roger Hodgson was just awarded Gold in the annual Latin American advertising festival in the non-alcoholic category. It is refreshing to see Coke stick by its motto in such an inspiring way.
Security cameras hold the stigma of being invasive to privacy and only good to guard against criminals. Coke reminds people to have more faith in the human race, as the series of clips shows that there are indeed moments to live and be excited for in comparison. Featured in the video are sweet displays of love, bold acts of heroism and few crazy employees from all over the world amongst the fray of wrong-doers.
The campaign with music by Roger Hodgson was just awarded Gold in the annual Latin American advertising festival in the non-alcoholic category. It is refreshing to see Coke stick by its motto in such an inspiring way.
Trend Themes
1. Positive Security Camera Footage - The trend of gathering and sharing footage captured by security cameras that showcases positivity and hope, rather than just criminal activity, presents disruptive innovation in surveillance system technology.
2. Feel-good Advertising Campaigns - A growing trend of advertising campaigns that use heartwarming, uplifting content to convey brand messaging and values presents a disruptive innovation opportunity for brands looking to connect with customers on a more emotional level.
3. Award-winning User-generated Content - The trend of producing and sharing user-generated content that resonates with people on a deep, emotional level and subsequently earns recognition at prestigious industry award shows presents a disruptive innovation opportunity for companies looking to harness the power of user-generated content in their marketing efforts.
Industry Implications
1. Security Camera Technology - The security camera industry has an opportunity to innovate and adapt to the growing demand for positive, uplifting footage in addition to traditional crime-prevention capabilities.
2. Beverage Industry - The beverage industry can take a page from Coke's book by incorporating heartwarming content into their advertising campaigns and building on their existing brand values to foster deeper connections with consumers.
3. Marketing and Advertising Industry - The marketing and advertising industry has a new disruptive innovation opportunity to create campaigns that celebrate the good in people and appeal to the emotional side of consumers.
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