Coca-Cola Cascada Exhibit Offers a 3D Waterfall Experience
Katherinev123 — November 22, 2011 — Marketing
References: fastcompany & popsop
Currently on display at the El Condado shopping center in Quito, Ecuador, is the Coca-Cola Cascada exhibit, a giant 52-foot-tall digital fountain that provides an innovative and interactive 3D experience.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain -- no special glasses required.
What's more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain -- their movements actually the way the water falls -- as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.
Nexus Interactive Arts, a London-based production studio, created this amazing art installation over the span of eighth months. The production company used a special technology to create a 3D waterfall, allowing the viewer to see colorful bursts of water falling down the fountain -- no special glasses required.
What's more, viewers can interact with the Coca-Cola Cascada exhibit by having their motions captured and mirrored on the fountain -- their movements actually the way the water falls -- as they stand inside a special hub area that faces a screen. According to Popsop, this interactive part of the exhibit is part of Coca-Cola’s aim to encourage its youth customers to participate, rather than being just a viewer.
Trend Themes
1. 3D Interactive Installations - Production studios can leverage special technology to create innovative, interactive installations like the Coca-Cola Cascada exhibit.
2. Motion-capture Technology - Businesses can use motion-capture technology to make interactive experiences more personalized, as seen in the Coca-Cola Cascada exhibit.
3. Customer Participation Initiatives - Companies can encourage youth customer participation by creating interactive and engaging exhibits similar to Coca-Cola's Cascada exhibit.
Industry Implications
1. Advertising and Marketing - Advertising and marketing agencies can use 3D interactive installations like Coca-Cola's Cascada exhibit to promote products and engage with customers in a unique and exciting way.
2. Entertainment - Entertainment companies can leverage motion-capture technology to create immersive experiences for viewers, like in the Coca-Cola Cascada exhibit.
3. Tourism - Tourism industry players can create engaging and interactive installations at popular tourist destinations to enhance visitor experiences, similar to Coca-Cola's Cascada exhibit.
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