Marissa Brassfield — March 19, 2010 — About
References: cnn
Trend Hunter and Jeremy Gutsche were recently profiled on CNN in a piece on the paperless office. As TrendHunter.com is a paperless office, we were a natural fit for the article, which chronicles the history of our corporate love affair with printed collateral.
Here’s an excerpt from the CNN profile on Trend Hunter and our paperless office; follow the link below to read more.
Is the ‘paperless’ office here at last?
By Thom Patterson, CNN
In the front offices of the trend-spotting network and online magazine TrendHunter.com, there are 15 workers wrangling 35,000 worldwide contributors—but you’d be hard-pressed to find one filing cabinet.
Trend Hunter is a paperless office.
Founder Jeremy Gutsche tells a story about how an accountant had finally put together all the numbers on a project and offered to send a paper report on his work. When Gutsche asked for an electronic copy instead, the accountant “just started looking at me, laughing.”
According to Gutsche, the accountant asked, “These are your most important financial performance records—don’t you think you should have a hard copy?” “I said, ‘I really don’t know what I would do with it.’”
“Buy a filing cabinet,” said the accountant.
The exchange goes to the heart of a cultural divide that may explain why businesses continue to print, copy and fax more than a trillion pages of office paper each year, according to the market research firm InfoTrends.
Continued at CNN
Here’s an excerpt from the CNN profile on Trend Hunter and our paperless office; follow the link below to read more.
Is the ‘paperless’ office here at last?
By Thom Patterson, CNN
In the front offices of the trend-spotting network and online magazine TrendHunter.com, there are 15 workers wrangling 35,000 worldwide contributors—but you’d be hard-pressed to find one filing cabinet.
Trend Hunter is a paperless office.
Founder Jeremy Gutsche tells a story about how an accountant had finally put together all the numbers on a project and offered to send a paper report on his work. When Gutsche asked for an electronic copy instead, the accountant “just started looking at me, laughing.”
According to Gutsche, the accountant asked, “These are your most important financial performance records—don’t you think you should have a hard copy?” “I said, ‘I really don’t know what I would do with it.’”
“Buy a filing cabinet,” said the accountant.
The exchange goes to the heart of a cultural divide that may explain why businesses continue to print, copy and fax more than a trillion pages of office paper each year, according to the market research firm InfoTrends.
Continued at CNN
Trend Themes
1. Paperless Office - Disruptive innovation opportunities include developing advanced digital document management systems and eco-friendly printing alternatives.
2. Digital Transformation - Opportunities arise for industries to adopt digital technologies, streamline processes, and reduce paper usage.
3. Collaborative Workspaces - Innovative solutions can be created to facilitate efficient sharing and collaboration of digital documents in paperless offices.
Industry Implications
1. Technology - Companies can develop and provide cutting-edge digital document management software and hardware solutions.
2. Printing and Publishing - Transitioning towards digital content creation and delivery can provide new business opportunities and reduce environmental impact.
3. Office Supplies - Opportunities exist to offer sustainable and eco-friendly office supplies that align with the needs of paperless offices.
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