The CMYK Video Playfully Demonstrates the Blending of Print Process Colors
Amelia Roblin — September 8, 2015 — Life-Stages
References: estudioronda.ar & behance.net
As young people have come to better understand the digital domain, a video like CMYK helps to teach them learn about and appreciate print design via device-enabled education. Fernán Graziano and additional members of the Ronda team have created a cute 1-minute highly visual narrative that describes what happens when different process colors mix.
Starring the pigments of cyan, magenta and yellow (and no black) that represent the CMYK acronym, this video animates interactions between characters that include 'Mr. Yellow Meets Mr. Cyan,' 'Mr. Magenta Eats an Apple,' and 'Mr. Cyan Forgot His Umbrella.' In each case, a figure comes into contact with another color, causing an ink crossover that's vivid and new. What better way to teach print color theory than by these artistic means.
Starring the pigments of cyan, magenta and yellow (and no black) that represent the CMYK acronym, this video animates interactions between characters that include 'Mr. Yellow Meets Mr. Cyan,' 'Mr. Magenta Eats an Apple,' and 'Mr. Cyan Forgot His Umbrella.' In each case, a figure comes into contact with another color, causing an ink crossover that's vivid and new. What better way to teach print color theory than by these artistic means.
Trend Themes
1. Print Design Education - Videos like CMYK help teach young people about and appreciate print design via device-enabled education, leading to innovative and interactive education tools for print design.
2. Interactive Learning - Creating immersive and interactive experiences like CMYK for education not only helps with better understanding but also opens new doors for innovate learning tools and materials.
3. Digital-print Integration - Creating more integrated experiences between digital and print media can lead to new and exciting opportunities in advertising and marketing strategies.
Industry Implications
1. Education - CMYK and other device-enabled education tools have the potential to revolutionize the way the print design curriculum is taught, making it more engaging and interactive.
2. Advertising - By integrating more interactive and immersive print media into advertising campaigns like CMYK, companies can create more engaging ad campaigns that capture consumer attention better.
3. Printing - The world of printing can benefit greatly by creating more interactive tools for print design education, and can use cross-media solutions such as CMYK as a stepping stone towards innovative solutions.
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