ClunkBucket Helps You Fix, Find and Feature Your Hooptie
Marissa Brassfield — March 22, 2009 — Autos
References: clunkbucket & autoblog
ClunkBucket is a brand new site that caters to people who drive clunkers. In a tough economy, buying or fixing up a used car looks far more attractive than watching your hard-earned dollars depreciate down the toilet at the new-car dealership. ClunkBucket helps hooptie drivers keep their whips running, with useful DIY repair tips, links to old manuals, a showcase of used cars, and notes about car care.
After all, who needs a brand new car when your old one is still running?
After all, who needs a brand new car when your old one is still running?
Trend Themes
1. Clunker Car Community - Creating collaborative online spaces for the clunker car community to exchange tips and resources.
2. DIY Auto Repair - Developing new tools and guidelines for DIY clunker car repair to enable people to maintain their old cars on their own.
3. Hooptie Market Demand - Recognizing growing market demand for cheap, used cars and offering innovative solutions to meet this demand.
Industry Implications
1. Automotive Industry - Collaborating with clunker car community to design and market affordable and durable used cars.
2. E-commerce Industry - Developing online marketplaces providing clunker car drivers with access to affordable and quality spare parts and car repair services.
3. Media and Advertising Industry - Creating innovative advertising campaigns targeting the clunker car audience and promoting the benefits of DIY car repair and cost-efficient car ownership.
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