Clue Updated for Tabloid Culture
Marissa Brassfield — September 14, 2008 — Life-Stages
References: npr.org & nydailynews
Not even classic board games can escape the wrath of our modern tabloid culture. Hasbro Inc is set to release a revamped version of Clue that will replace the original set of characters from the game's 1949 release.
The new Clue will retain the names of the original characters, but they'll be younger, and get first names and updated bios. Miss Scarlet, for example, is Kasandra Scarlet, an actress who frequently appears in tabloids. Colonel Mustard becomes Jack Mustard, an ex-football player, and Professor Plum is now Victor Plum, a billionaire video game designer. Characters also now have special powers that players can use to help discover clues faster.
The brand new Clue also has new weapons--a baseball bat, trophy and poison--in place of the outdated lead pipe, revolver and wrench. New rooms featured in the game include a guest house, spa and theater.
The new Clue will retain the names of the original characters, but they'll be younger, and get first names and updated bios. Miss Scarlet, for example, is Kasandra Scarlet, an actress who frequently appears in tabloids. Colonel Mustard becomes Jack Mustard, an ex-football player, and Professor Plum is now Victor Plum, a billionaire video game designer. Characters also now have special powers that players can use to help discover clues faster.
The brand new Clue also has new weapons--a baseball bat, trophy and poison--in place of the outdated lead pipe, revolver and wrench. New rooms featured in the game include a guest house, spa and theater.
Trend Themes
1. Revamped Classic Games - There is an opportunity to revamp classic games with a modern twist and attract new audiences
2. Tabloid Culture Influence - As tabloid culture continues to grow, there is an opportunity to create products that tap into this trend.
3. Incorporating New Technology and Features Into Games - There is an opportunity to incorporate new technology and features (such as special powers for characters) into classic board games to keep them relevant and fresh.
Industry Implications
1. Toy and Board Game Industry - As the board game market continues to grow, there is opportunity for the toy and board game industry to revamp classic games and offer new products with modern twists.
2. Entertainment Industry - As tabloid culture continues to grow, there is an opportunity for the entertainment industry to create products that tap into this trend and attract new audiences.
3. Video Game Industry - With the incorporation of special powers for characters in Clue's revamped version, there is an opportunity for the video game industry to collaborate with the board game industry to create new and innovative products.
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