ClubSkinny.com
Going Like Sixty — December 8, 2007 — Fashion
References: clubskinny
ClubSkinny.com doesn't like that designers have followed the trend of "sizing up" so that size 8 women can buy size 4 jeans. The denim designers have decided to take matters into their own hands and do something about it. They produced a beautiful line of jeans for slim women with natural waist sizes from 23" to 27". ClubSkinny.com says they are liberating the lean.
Implications - Ostracizing someone for being overweight has always been openly rejected, but the issue of ridicule for an underweight individual is hardly ever spoken of. Customers with a slimmer figure need to feel like there are specific products marketed towards them as well. Developing products that are targeted towards the more lean can result in a greater following for a company which had previously failed to focus on this demographic.
Implications - Ostracizing someone for being overweight has always been openly rejected, but the issue of ridicule for an underweight individual is hardly ever spoken of. Customers with a slimmer figure need to feel like there are specific products marketed towards them as well. Developing products that are targeted towards the more lean can result in a greater following for a company which had previously failed to focus on this demographic.
Trend Themes
1. Size-inclusive Denim - Designers are innovating in the denim industry by creating lines that cater to all sizes, including slim women with natural waist sizes from 23'' to 27''.
2. Body Positivity - The trend of promoting body positivity has led to the creation of products for individuals of all body types, sparking opportunities for companies to innovate and cater to previously overlooked demographics.
3. Specialized Products - Developing products that specifically target a demographic that has been overlooked by the industry can lead to a loyal following and allow companies to differentiate themselves from competitors.
Industry Implications
1. Fashion - The fashion industry can benefit from creating size-inclusive lines that cater to all body types, allowing for greater inclusivity and a wider customer base.
2. Beauty - The beauty industry can follow suit by creating products that cater to different body types, allowing for greater inclusivity and a wider customer base.
3. Retail - Retailers can improve customer loyalty by developing specialized products that cater to previously overlooked demographics, allowing for a more personalized and inclusive shopping experience.
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