Club Applebee's Will Offer Entertainment & Bar Atmosphere
Katherinev123 — August 29, 2012 — Business
References: clubapplebees & psfk
Everyone's favorite family restaurant chain Applebee's is revamping its image with the launch of Club Applebee's, after-hours locations across the United States that offer entertainment, half-price appetizers, dancing, music, karaoke and drink specials -- all until two o'clock in the morning. While other Applebee's restaurants will close at 10pm, Club Applebee's locations will provide patrons late night fun and entertainment, including decade-themed parties and 'Girls' Night Out' events.
Currently, Club Applebee's locations already exist in Central Florida, but the restaurant chain hopes to expand the concept across the country. To make the switch, the locations will undergo a change in physical appearance after 9.pm. For instance, its store logo will only have the "bee's" part lit up and the windows will be illuminated with dimmer green lights, in contrast to its bright white daytime lights.
Currently, Club Applebee's locations already exist in Central Florida, but the restaurant chain hopes to expand the concept across the country. To make the switch, the locations will undergo a change in physical appearance after 9.pm. For instance, its store logo will only have the "bee's" part lit up and the windows will be illuminated with dimmer green lights, in contrast to its bright white daytime lights.
Trend Themes
1. After-hours Restaurant Concepts - The rise of after-hours restaurant concepts like Club Applebee's presents an opportunity for other family restaurants to tap into the nightlife market.
2. Revamped Family Dining Experience - Applebee's transformation into Club Applebee's highlights the potential for family restaurant chains to reimagine their image and appeal to a younger, more vibrant demographic.
3. Decade-themed Parties - The popularity of decade-themed parties at Club Applebee's suggests a trend towards nostalgia-driven entertainment experiences that could be explored by other nightlife establishments.
Industry Implications
1. Restaurant Industry - The introduction of Club Applebee's underscores the potential for innovative concepts within the restaurant industry, particularly those targeting the after-hours crowd.
2. Hospitality Industry - The success of Club Applebee's suggests a valuable lane for the hospitality industry to explore, by merging family-friendly dining with late-night entertainment.
3. Event Planning Industry - The concept of decade-themed parties at Club Applebee's points to a potential opportunity for event planning companies to capitalize on the growing demand for nostalgic experiences.
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