fukutegami Sends Clothing in the Mail with Messages
Laura McQuarrie — May 13, 2015 — Fashion
References: fukutegami & japantrends
Rather than sending someone a handwritten letter on paper, why not send out clothing in the mail with a message on it? This is the idea behind fukutegami, a concept launched on the Readyfor? crowdfunding platform.
The name fukutegami itself is a play on the words for "clothes" and "letter," emphasizing that the clothes themselves become the letter and the envelope for sharing messages with someone else. The shirt has a number of spaces with lines for writing on it, as well as places to indicate where it should be folded and where the stamp should be placed.
A set includes a shirt, a pen and a stamp to get messages in motion. Since this is a novelty product, it doesn't come cheap—fukutegami retails for about $100. However, once the shirt is washed, the ink from the special pen disappears forever, so there is the potential for reuse.
The name fukutegami itself is a play on the words for "clothes" and "letter," emphasizing that the clothes themselves become the letter and the envelope for sharing messages with someone else. The shirt has a number of spaces with lines for writing on it, as well as places to indicate where it should be folded and where the stamp should be placed.
A set includes a shirt, a pen and a stamp to get messages in motion. Since this is a novelty product, it doesn't come cheap—fukutegami retails for about $100. However, once the shirt is washed, the ink from the special pen disappears forever, so there is the potential for reuse.
Trend Themes
1. Handwritten Postal Garments - Clothing as a medium for handwritten messages offers a unique and personalized way of communication.
2. Crowdfunding Novelty Products - Launching and funding innovative and niche products like fukutegami through crowdfunding platforms opens up opportunities for creative ventures.
3. Reusability of Ink in Clothing - Developing ink technology that disappears after washing presents opportunities for sustainable and eco-friendly garment design.
Industry Implications
1. Fashion - Integrating messaging capabilities into clothing introduces a new realm of possibilities for the fashion industry.
2. E-commerce - Selling and shipping unique products like fukutegami through online platforms allows for the expansion of niche markets.
3. Stationery and Writing Instruments - Creating specialized pens and ink that vanish after a specific period expands the product offerings in the stationery industry.
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