Clothes Plasters are the Green Way of Maintaining Tattered Clothes
Omar Yusuf — November 5, 2011 — Eco
References: jenniemaizels & treehugger
After pulling her oft-neglected clothes from her closet, graphic designer Jennie Maizels noticed a number of gaping holes created by hungry moths and devised the Clothes Plasters, a line of patches meant to embrace the holes rather than hide them.
Explaining her thought process in fabricating these ingenious patches, Maizels explains, "I decided to make a virtue out of the holes and create a bespoke item." Each embroidered patch can easily be attached to almost any article of clothing by ironing them on, and they're resistant to most types of machine washing. Although the Clothes Plasters will certainly jazz up and revive your oldest articles of clothing, it isn't simply about stylishness. In her mission, Maizels makes it quite clear that too many people discard clothes due to simple, fixable malfunctions -- the planet's resources are finite, so why destroy a perfectly wearable pullover? The next time you pull a raggedy hoodie from your closet and notice it's been eaten up, head over to the Clothes Plasters website and fix it up immediately. They even come in Olympic themes in preparation for the upcoming games!
Explaining her thought process in fabricating these ingenious patches, Maizels explains, "I decided to make a virtue out of the holes and create a bespoke item." Each embroidered patch can easily be attached to almost any article of clothing by ironing them on, and they're resistant to most types of machine washing. Although the Clothes Plasters will certainly jazz up and revive your oldest articles of clothing, it isn't simply about stylishness. In her mission, Maizels makes it quite clear that too many people discard clothes due to simple, fixable malfunctions -- the planet's resources are finite, so why destroy a perfectly wearable pullover? The next time you pull a raggedy hoodie from your closet and notice it's been eaten up, head over to the Clothes Plasters website and fix it up immediately. They even come in Olympic themes in preparation for the upcoming games!
Trend Themes
1. Sustainable Fashion - The trend of embracing imperfections in clothing, like moth holes, and finding eco-friendly solutions to repair and revive them.
2. Upcycling - The trend of repurposing old or damaged clothing by adding decorative patches, contributing to a more sustainable and unique fashion culture.
3. Do-it-yourself (DIY) - The trend of individuals taking control of their wardrobe by using easy-to-apply patches to fix minor damages, encouraging self-expression and creativity in fashion.
Industry Implications
1. Fashion - The fashion industry can explore eco-friendly solutions, such as Clothes Plasters, to reduce waste and offer sustainable alternatives to customers.
2. Textile Manufacturing - The textile industry has the opportunity to develop and produce innovative patch materials that are resistant to washing and can be easily applied to damaged clothing.
3. Online Retail - The rise in demand for sustainable fashion solutions presents an opportunity for online retailers to offer a wide range of decorative patches and DIY kits for customers to repair and personalize their clothing.
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