Aviva Uses Body Doubles To Resemble Alter Egos
Vincent Salera — March 14, 2009 — Marketing
References: coloribus
You don’t need to be a film producer to notice the extra work that went into filming this commercial for AVIVA, the new name for Norwich Union Insurance. Using doubles as a means of delivering their message that everyone is “unique” certainly makes their message clear. The musical score called “The Pills Won’t Help You Now” also intensifies the cinematic feel.
The ad was created by advertising agency Abbott Mead Vickers BBDO with creative direction by Anita Sasdy, Mike Durban and Tony Strong.
The ad was created by advertising agency Abbott Mead Vickers BBDO with creative direction by Anita Sasdy, Mike Durban and Tony Strong.
Trend Themes
1. Cloning Doubles - Creating life insurance policies with reduced premiums for those who provide a body double that resembles them.
2. Personalized Insurance - Tailoring life insurance policies to individuals based on their unique characteristics and interests.
3. Cinematic Advertising - Using techniques from film production in advertising to create immersive and engaging commercials.
Industry Implications
1. Insurance - Incorporating innovative approaches to life insurance policies to offer customers more customized options.
2. Film Production - Partnering with advertisers to bring cinematic techniques to commercials and create more memorable campaign messages.
3. Advertising - Finding creative ways to capture the attention of audiences and deliver brand messaging through unconventional advertising methods.
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