‘Clique' by Steph Ashmore for the Ones2Watch
Sophia Pelka — March 6, 2012 — Fashion
References: cargocollective & theones2watch
The ‘Clique’ series by stylist Steph Ashmore and Dawn DiCarlo is a throw back to the teenage heart throb. Shot for the 20th issue of the Ones2Watch, the editorial is well suited for the ‘coming of age’ theme. Each portrait explores the character of a queen teen from each cliche click. From drama club kid to prude prepster to punkass chick, not one stereotype is left untouched.
The styling and artistic direction of the series is brilliant. The props used create a subtle scene, but it’s the models’ expressions that allow the narrative such depth. Though each character holds a feminine strength, teenage angst and vulnerability shines through. The shots are taken like yearbook photos, with plain back drops and glamor-shot lighting.
The Clique series by Steph Ashmore and Dawn DiCarlo is a walk down adolescent memory lane.
The styling and artistic direction of the series is brilliant. The props used create a subtle scene, but it’s the models’ expressions that allow the narrative such depth. Though each character holds a feminine strength, teenage angst and vulnerability shines through. The shots are taken like yearbook photos, with plain back drops and glamor-shot lighting.
The Clique series by Steph Ashmore and Dawn DiCarlo is a walk down adolescent memory lane.
Trend Themes
1. Adolescent-themed Editorials - Exploring the teenage experience through fashion editorials, offering opportunities for brands to connect with the nostalgia and emotions of their target audience.
2. Character-driven Styling - Using fashion and props to create distinct characters in editorials, providing opportunities for brands to showcase their products in unique and memorable ways.
3. Yearbook-style Photography - Emulating yearbook photos in fashion editorials, presenting opportunities for photographers to experiment with different lighting techniques and create visually compelling images.
Industry Implications
1. Fashion - The fashion industry can leverage adolescent-themed editorials to tap into the emotional connection of their target market and showcase their latest collections.
2. Photography - Photographers can embrace yearbook-style photography in their work to offer clients a unique and nostalgic aesthetic that stands out.
3. Prop Design - Prop designers can collaborate with stylists to create compelling scenes and add depth to character-driven fashion editorials.
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