The CLIO Awards Ads Feature Hard Work and Intense Celebration
Leslie Chen — February 4, 2013 — Marketing
References: clioawards & adsoftheworld
Celebrating the importance of creativity at its best, these CLIO Awards ads promote arts and culture by illustrating what you need to get to the top paired with the wonders of winning.
The first CLIO Awards ad features a Chinese take out box with the words "what creatives need to win a CLIO," followed with things like "120-hour workweeks" and giving up your significant other. This may sound like too much sacrifice until the second ad is revealed, which features a champagne bottle to show "what creatives do when they win a CLIO," which includes posting endless amounts of photos on Facebook and crying tears of joy.
Whether or not you identify as a creative type yourself, these CLIO Awards print ads may just bring out an artistic side you didn't even know you had.
The first CLIO Awards ad features a Chinese take out box with the words "what creatives need to win a CLIO," followed with things like "120-hour workweeks" and giving up your significant other. This may sound like too much sacrifice until the second ad is revealed, which features a champagne bottle to show "what creatives do when they win a CLIO," which includes posting endless amounts of photos on Facebook and crying tears of joy.
Whether or not you identify as a creative type yourself, these CLIO Awards print ads may just bring out an artistic side you didn't even know you had.
Trend Themes
1. Celebration-centered Campaigns - Businesses can launch campaigns that highlight the importance of celebrating employee successes or milestones, similar to the CLIO Awards ads that celebrate creative achievements.
2. Sacrifice-focused Ads - Ads can be created that highlight the hard work and dedication required to achieve success in a certain industry or field, like the CLIO Awards ads which showcase the sacrifices made by creatives in pursuit of their art.
3. Humorous Illustrations of Struggle - Humorous ads can be created that use illustrations to highlight the struggles faced in pursuit of a particular goal, similar to the CLIO Awards ad that showcases the sacrifices creatives make in pursuit of winning an award.
Industry Implications
1. Advertising - Advertising agencies can create campaigns that celebrate the successes of their staff or clients, similar to the CLIO Awards ads that celebrate the creative achievements of award winners.
2. Marketing - Marketing firms can launch campaigns that focus on the sacrifices made by successful professionals in their respective fields, similar to the CLIO Awards ad that shows the sacrifices made by creatives to achieve success.
3. Artistic Awards - Awards shows and artistic organizations can create humorous ads that highlight the struggles that creatives face in pursuit of winning an award, similar to the CLIO Awards ads that showcase the sacrifices creatives make in pursuit of a CLIO award.
2.6
Score
Popularity
Activity
Freshness
