Jared Leto Leads a Virtual PSA Tour Showing People Melting Glaciers
Cadhla Gray — October 9, 2015 — Eco
References: sierraclub.org & fastcocreate
Climate change campaigns often generate images of hippies holding signs or pictures of sad polar bears. However, the 'Act In Paris' campaign is doing everything right to grab people's attention about the degrading environment: getting celebrity endorsed, using virtual reality technology and showing visual proof. Urging people to take action and lobby government representatives before the UN climate change conference in Paris, Jared Leto takes people on a visual virtual journey to the Arctic.
Showing the tragic effects that humans' actions are having on the environment, Leto explains, "75 billion tonnes of ice [is] dissappearing from the Arctic every single year." He flies, kayaks and walks around with a 360-degree virtual reality camera to show people the effects on animals and human communities that melting ice is having.
By engaging people with exciting 360-degree virtual reality, he successfully leverages technology for climate change campaigns and raises interest in important political issues.
Showing the tragic effects that humans' actions are having on the environment, Leto explains, "75 billion tonnes of ice [is] dissappearing from the Arctic every single year." He flies, kayaks and walks around with a 360-degree virtual reality camera to show people the effects on animals and human communities that melting ice is having.
By engaging people with exciting 360-degree virtual reality, he successfully leverages technology for climate change campaigns and raises interest in important political issues.
Trend Themes
1. Virtual Reality Activism - The use of VR technology and celebrity endorsements in climate change campaigns creates a new way to raise awareness of political issues and encourages interaction.
2. 360-degree Video Technology - 360-degree cameras used in virtual reality activism campaigns capture immersive video of climate change effects and add value by providing hands-on experience.
3. Hyper-realistic Storytelling - The use of hyper-realistic VR technology combined with celebrity endorsers creates a narrative that appeals to audiences and connects them with climate change events.
Industry Implications
1. Technology - Virtual reality technology represents a major opportunity for businesses to create innovative marketing and social campaigns.
2. Entertainment - Virtual reality technology enables entertainment firms to provide immersive experiences that connect with their audiences in a new and exciting way.
3. Environmental Services - With the increase in awareness of climate change, businesses that offer green services such as eco-friendly transportation and sustainable living solutions will gain momentum.
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