Melting Bear in Copenhagen Creates Climate Change Awareness
Brian G Randles — December 20, 2009 — Eco
References: notcot.org & nextnature.net
Polar bears have become the unofficial mascot of global warming. They are cute, fuzzy and, oh ya, being displaced every day because of a deteriorating environment.
Mark Coreth designed the giant ice sculpture and it is currently melting away in Copenhagen and is sponsored by WWF. You can check out more polar bear finds on Trend Hunter, as well as read more on the ice sculpture in Copenhagen, below.
Implications - One of the most effective ways for a charitable organization to generate press coverage is through elaborate publicity stunts. By investing in an installation or ad campaign that deliberately shocks the public, the organization can transform the short-term curiosity interest to genuine issue concern by simply focusing on the facts.
Mark Coreth designed the giant ice sculpture and it is currently melting away in Copenhagen and is sponsored by WWF. You can check out more polar bear finds on Trend Hunter, as well as read more on the ice sculpture in Copenhagen, below.
Implications - One of the most effective ways for a charitable organization to generate press coverage is through elaborate publicity stunts. By investing in an installation or ad campaign that deliberately shocks the public, the organization can transform the short-term curiosity interest to genuine issue concern by simply focusing on the facts.
Trend Themes
1. Climate Change Awareness - Opportunity for businesses to create innovative campaigns or installations that raise awareness about climate change and its impact on polar bears.
2. Charitable Publicity Stunts - Opportunity for organizations to attract press coverage and generate interest in their cause by designing elaborate installations or ad campaigns.
3. Displacement of Polar Bears - Opportunity for businesses to create sustainable solutions and products that address the issue of polar bears being displaced due to environmental changes.
Industry Implications
1. Charitable Organizations - Opportunity for charitable organizations to utilize elaborate publicity stunts to raise awareness and funding for their cause, like the WWF sponsored melting polar bear sculpture in Copenhagen.
2. Environmental Activism - Opportunity for environmental organizations to leverage creative campaigns and installations to engage the public and drive action towards combating climate change and protecting polar bear habitats.
3. Sustainability Solutions - Opportunity for businesses in the sustainability sector to develop innovative products and solutions that help mitigate the impact of climate change on polar bears and their ecosystems.
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