'Cleveland in a Box' Sells City-Specific Treats and Product Packages
References: clevelandinabox & crainscleveland
'Cleveland in a Box' is a retailer that sells gift boxes specifically curated with goods that best give their recipients a taste of the city, both literally and metaphorically. The boxes are filled with a selection of items that relate to the Ohio city, including food, treats, sports memorabilia, and other products.
To order a gift box, consumers select between two sizes: a five-item box or a ten-item box. They then get to choose from the curated items on offer from Cleveland in a Box.
Though 'Cleveland in a Box' began as an online-only retailer, the company recently opened a brick-and-mortar location in downtown Cleveland. Considering that the company is so rooted in the local culture, the founders realized that having a physical presence in the city was absolutely essential for their brand.
To order a gift box, consumers select between two sizes: a five-item box or a ten-item box. They then get to choose from the curated items on offer from Cleveland in a Box.
Though 'Cleveland in a Box' began as an online-only retailer, the company recently opened a brick-and-mortar location in downtown Cleveland. Considering that the company is so rooted in the local culture, the founders realized that having a physical presence in the city was absolutely essential for their brand.
Trend Themes
1. Localized Gift Boxes - Curated gift boxes that showcase the unique products and culture of a specific city or region.
2. Click-and-mortar Retail - Online retailers expanding into physical stores to enhance the customer experience and build brand presence.
3. Culinary Tourism - The trend of travelers seeking out unique food and culinary experiences in new cities and regions.
Industry Implications
1. E-commerce - Online retailers that specialize in curating and selling gift boxes featuring local products.
2. Retail - Physical stores that offer curated gift boxes showcasing the products and culture of a specific city or region.
3. Food and Beverage - Restaurants, food producers, and culinary tour operators that provide unique dining and tasting experiences for travelers.
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