Adidas Unveiled Its Earth Pack Cleats Collection for the World Cup
Itai Buenahora — April 6, 2014 — Lifestyle
References: news.adidas & footyheadlines
Adidas brings forth its new earth-inspired cleats collection that embody the rain forests of Brazil, ahead of the 2014 World Cup.
Brazil is home to diverse rain forests, namely the city of Minaus at the center of the Brazilian jungle, which will host key games in this year's world famous football tournament. The new Earth Collection features new rain forest-inspired colorways for the Adidas Predator and the Adidas Nitrocharge. Players like Xavi, Mesut Ozil, Luis Suarez and Iker Casillas who sport these cleat models will now wear fitting colorways that stray from the conventional.
The new football boot models resemble the beautiful surroundings that will encompass this year's World Cup, and with superstar players sporting these stunning new cleat models and colorways, it's inevitable that football enthusiasts will want to own them and feel like the stars themselves.
Brazil is home to diverse rain forests, namely the city of Minaus at the center of the Brazilian jungle, which will host key games in this year's world famous football tournament. The new Earth Collection features new rain forest-inspired colorways for the Adidas Predator and the Adidas Nitrocharge. Players like Xavi, Mesut Ozil, Luis Suarez and Iker Casillas who sport these cleat models will now wear fitting colorways that stray from the conventional.
The new football boot models resemble the beautiful surroundings that will encompass this year's World Cup, and with superstar players sporting these stunning new cleat models and colorways, it's inevitable that football enthusiasts will want to own them and feel like the stars themselves.
Trend Themes
1. Earth-inspired Soccer Shoes - These earth-inspired soccer shoes offer a disruptive innovation opportunity for sports companies to tap into the market demand for sustainable and environmentally-friendly sports gear.
2. Rain Forest-inspired Colorways - The rain forest-inspired colorways in Adidas' Earth Collection present a disruptive innovation opportunity for fashion and footwear industries to incorporate nature-inspired designs into their products.
3. World Cup Cleats Collection - The World Cup Cleats Collection by Adidas creates a disruptive innovation opportunity for sports retailers to capitalize on the global excitement and demand for soccer gear during the tournament.
Industry Implications
1. Sports Equipment - The sports equipment industry can leverage the trend of earth-inspired soccer shoes to introduce sustainable and eco-friendly gear for various sports.
2. Fashion - The fashion industry can take advantage of the rain forest-inspired colorways trend to incorporate nature-themed designs into clothing, accessories, and footwear.
3. Sporting Goods Retail - The sporting goods retail industry can embrace the World Cup Cleats Collection trend to attract customers and boost sales by offering a wide range of soccer-related products during the tournament.
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