The Clearplex iPad Protector Protects From All But a Knight's Sword
Jonathon Brown — November 5, 2012 — Pop Culture
References: clearplex.myshopify
Hopefully your iPad never goes up against a knight with a broad sword, because even then, the Clearplex iPad Protector won't hold up. But if we're talking about a small fall, a scratch or a bump against a table, Clearplex has a variety of protection accessories for electronics.
In this new ad, Clearplex hammers home the destruction that such a blow would cause and in turn urges you to protect your device with its low-cost, high durability products. And for those of us who witnessed the slow-motion Knightly destruction, simply enter the promotional code KNIGHT for 10 percent off the Clearplex iPad Protector.
It’s interesting to see an advertisement for a protector that shows total destruction. This is an unorthodox approach, but in a way, it instills fear in the consumer. It shows a ridiculous situation that inevitably results in destruction as a way of planting the fear of destroying your iPad or other device. Audiences will identify with the fear of ruining their device and then consider if they need more protection for it.
In this new ad, Clearplex hammers home the destruction that such a blow would cause and in turn urges you to protect your device with its low-cost, high durability products. And for those of us who witnessed the slow-motion Knightly destruction, simply enter the promotional code KNIGHT for 10 percent off the Clearplex iPad Protector.
It’s interesting to see an advertisement for a protector that shows total destruction. This is an unorthodox approach, but in a way, it instills fear in the consumer. It shows a ridiculous situation that inevitably results in destruction as a way of planting the fear of destroying your iPad or other device. Audiences will identify with the fear of ruining their device and then consider if they need more protection for it.
Trend Themes
1. Durable Device Protection - There is an opportunity for companies to create durable device protection that can withstand high impact situations.
2. Unconventional Advertisement - There is a trend of using unconventional advertisements like total destruction scenarios to instill fear in consumers and drive the need to purchase protection for their devices.
3. Promotional Incentives - There is an opportunity to increase sales by offering promotional incentives like discounts to customers who purchase device protection products.
Industry Implications
1. Consumer Electronics - Consumer electronics companies can benefit from the trend of creating durable device protection that can withstand high impact situations.
2. Advertising - The advertising industry can benefit from the trend of using unconventional advertisements to instill fear in consumers and drive the need to purchase protection for their devices.
3. E-commerce - E-commerce companies can benefit from offering promotional incentives like discounts to customers who purchase device protection products.
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