The Super Aqua Ultra Water-Full Clear Cream is Completely Transparent
Laura McQuarrie — October 7, 2017 — Fashion
References: sokoglam & wellandgood
While many beauty consumers are used to the idea of skincare moisturizers being rich, thick and creamy, the Missha Super Aqua Ultra Water-Full Clear Cream offers a different take on this concept.
The product is packaged in entirely clear packaging to highlight the fact that consumers may look straight through the moisturizer, which takes the form of a lightweight, gel-like water-based moisturizer. In the oil-free formula, some of the standout ingredients include: baobab tree extracts, glacial water and hyaluronic acid. For use, a light layer of the skincare product is to be applied to the face in an upward motion following one's regular cleansing and toning rituals.
The eye-catching Korean beauty product was recently named a winner in the 2017 Soko Glam Best of K-beauty Awards.
The product is packaged in entirely clear packaging to highlight the fact that consumers may look straight through the moisturizer, which takes the form of a lightweight, gel-like water-based moisturizer. In the oil-free formula, some of the standout ingredients include: baobab tree extracts, glacial water and hyaluronic acid. For use, a light layer of the skincare product is to be applied to the face in an upward motion following one's regular cleansing and toning rituals.
The eye-catching Korean beauty product was recently named a winner in the 2017 Soko Glam Best of K-beauty Awards.
Trend Themes
1. Transparent Skincare - The trend towards transparent skincare products creates opportunities for companies to innovate in terms of new packaging designs and water-based or gel-like formulations.
2. Water-based Moisturizers - The rise in popularity of water-based moisturizers opens up opportunities for companies to develop hydrating, lightweight formulas using unique ingredients like glacial water and baobab tree extracts.
3. Korean Beauty Products - The continued growth of the Korean beauty industry presents opportunities for companies to introduce innovative products and formulations that cater to changing consumer demands and preferences.
Industry Implications
1. Beauty and Personal Care - Disruptive innovation opportunities in the beauty and personal care industry include the use of new ingredients and formulations, as well as innovative packaging designs that appeal to consumers.
2. Packaging - The trend towards transparent skincare products creates opportunities for packaging companies to develop unique, eye-catching designs that highlight the product's features and benefits.
3. Retail - The growing popularity of Korean beauty products provides opportunities for retailers to expand their product offerings and cater to the needs and preferences of a diverse customer base.
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