CLEAN Reserve Makes Sustainable, Vegan, Ethical Fragrances
Laura McQuarrie — February 28, 2018 — Eco
References: instagram & cleanreserve
Finding the perfect personal fragrance can be a transformative experience, but CLEAN Reserve wants to make sure that consumers are able to go about it in a way that won't adversely impact their health. Many perfumes simply list "fragrance" as a means of protecting a brand's proprietary formulas, but many consumers fail to realize that this umbrella term can mask toxic chemicals that may lead to hormone disruption and allergic reactions.
CLEAN Reserve is disrupting the personal fragrance category by creating vegan, sustainable and ethical products that are free from phthalates, preservatives, gluten and artificial dyes.
CLEAN Reserve's Avant Garden Collection, which can only be purchased through Bloomingdale's, includes six signature scents: Galbanum & Rain, Hemp & Ginger, Muguet & Skin, Saguaro Blossom & Sand, Sweetbriar & Moss, White Amber & Warm Cotton.
Image Credit: CLEAN Reserve
CLEAN Reserve is disrupting the personal fragrance category by creating vegan, sustainable and ethical products that are free from phthalates, preservatives, gluten and artificial dyes.
CLEAN Reserve's Avant Garden Collection, which can only be purchased through Bloomingdale's, includes six signature scents: Galbanum & Rain, Hemp & Ginger, Muguet & Skin, Saguaro Blossom & Sand, Sweetbriar & Moss, White Amber & Warm Cotton.
Image Credit: CLEAN Reserve
Trend Themes
1. Vegan Fragrances - The trend of vegan fragrances creates an opportunity for brands to offer sustainable and ethical options that are free from animal-derived ingredients.
2. Sustainable Fragrances - The trend of sustainable fragrances opens up avenues for environmentally-friendly brands to provide products that minimize their impact on the planet.
3. Toxin-free Fragrances - The trend of toxin-free fragrances presents an opportunity for companies to develop products that prioritize consumer health and minimize the risk of allergic reactions or hormone disruption.
Industry Implications
1. Personal Care - The personal care industry can leverage the trend of vegan, sustainable, and toxin-free fragrances by incorporating these ingredients in their product formulations.
2. Beauty Retail - The beauty retail industry can embrace the trend of vegan fragrances by curating a selection of sustainable and ethical options for customers seeking healthier personal care products.
3. Perfume Manufacturing - Perfume manufacturers have an opportunity to disrupt the industry by developing innovative techniques and formulations that eliminate toxins and prioritize sustainability in their fragrance production.
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