The Clean Beauty Kit Helps Consumers Discover New Clean Products
Laura McQuarrie — August 19, 2020 — Eco
References: cleanbeautykit & cosmeticsdesign
Cassandra McClure has hosted the Clean Beauty Podcast for nearly two years and the makeup artist and podcaster introduced the Clean Beauty Kit. According to McClure, Clean Beauty Kit customers tend to fall into one of two groups: those who are concerned about their personal health and those who are taking action for the health of the planet.
The Clean Beauty Kit subscription helps these health-minded consumers discover products that are aligned to their values, whether they are interested in safety and transparency or companies that are passionate about environmental stewardship.
Inside a kit, subscribers will find USA-made products that hold up to the Clean Beauty Code, which centers around excluding a long list of questionable ingredients such as undisclosed synthetic fragrances, mineral oil and mercury, as well as animal testing.
Image Credit: Cassandra McClure
The Clean Beauty Kit subscription helps these health-minded consumers discover products that are aligned to their values, whether they are interested in safety and transparency or companies that are passionate about environmental stewardship.
Inside a kit, subscribers will find USA-made products that hold up to the Clean Beauty Code, which centers around excluding a long list of questionable ingredients such as undisclosed synthetic fragrances, mineral oil and mercury, as well as animal testing.
Image Credit: Cassandra McClure
Trend Themes
1. Clean Beauty Subscriptions - Subscription-based clean beauty kits offer customers a personalized and sustainable way to discover new clean products.
2. Health & Wellness Conscious Consumerism - Clean beauty products are gaining in popularity among health-minded consumers and environmentally conscious shoppers alike.
3. Transparency in Beauty Industry - Clean beauty subscription services are holding beauty companies to higher standards of transparency and ethical practices.
Industry Implications
1. Beauty & Personal Care - Subscription-based clean beauty kits pose a disruption to traditional beauty retail by offering a personalized and holistic approach to clean beauty.
2. E-commerce - Clean beauty subscription services are disrupting the traditional retail environment by offering a convenient, personalized, and sustainable way for consumers to discover new products.
3. Sustainability - Clean beauty subscription services are disrupting the beauty industry by promoting sustainability and ethical practices among beauty brands.
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