Clean Age is a D2C Brand by Teens, for Teens
Laura McQuarrie — November 18, 2020 — Eco
References: clean-age & prnewswire
Clean Age is a new D2C brand that's introducing itself to the world with Clean Deodorant. The brand is on a mission to help teens create clean routines with safe products like natural deodorant made from simple and effective ingredients like epsom salt, coconut oil and sunflower oil. Beyond this, the brand is also on a mission to create a suite of products for preteens that are clean, earth-friendly and skin-loving with scents that aren't overwhelming.
Clean Deodorant, the brand's debut product, is aluminum-free and baking soda-free, which makes it ideal for skin that's sensitive or prone to irritation. The smooth and sheer formula is available in varieties like Unscented, Waves, Fresh and Citrus, which come in packaging that's 100% recyclable. Each package also comes with stickers so that teens can customize their tubes.
Image Credit: Clean Age
Clean Deodorant, the brand's debut product, is aluminum-free and baking soda-free, which makes it ideal for skin that's sensitive or prone to irritation. The smooth and sheer formula is available in varieties like Unscented, Waves, Fresh and Citrus, which come in packaging that's 100% recyclable. Each package also comes with stickers so that teens can customize their tubes.
Image Credit: Clean Age
Trend Themes
1. Clean Deodorant Trend Among Teens - Opportunities for brands to offer eco-friendly and skin-loving products targeted at the younger generation.
2. D2C Brands Focused on Teen Market - Opportunities for D2C brands to create products that cater to the specific needs of teens and preteens, while also emphasizing on natural and safe ingredients.
3. Environmentally Conscious Personal Care - Opportunities for personal care brands to introduce environment-friendly products that offer functionality and safety for younger consumers.
Industry Implications
1. Beauty and Personal Care - Clean deodorant formulations and eco-friendly products create opportunities for innovative new brands to cater to the younger generation of consumers in the personal care industry.
2. Direct-to-consumer - Opportunities for D2C brands to capture market share by providing sustainable and innovative personal care products that cater to the needs of pre-teens and teens.
3. Eco-friendly Packaging - Opportunities for sustainability-focused packaging companies to work with personal care brands to create recyclable packaging for the eco-friendly personal care products designed for young consumers.
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