Michael Kors, Abaete, Alexander Wang Fuel Bike Shorts Fad
Andrew Robichaud — June 9, 2009 — Fashion
References: pipeline.refinery29 & fashionista
We saw indications of the potential bike shorts fad on several different runways, but I think it’s safe to say that the fad is here.
Beginning with Alexander Wang, many other designers and brands have jumped onto the “bike shorts as a layering piece,” train. The very tight, chic shorts are a sporty/sexy mix that just seem to catch the eye and keep it fixated.
The gallery features a Fall 08 piece from Miu Miu, Spring 09 pieces from Micheal Kors and Abaete, Pre-Fall 09 pieces from Alexander Wang and a resort 09 piece from Prada.
Beginning with Alexander Wang, many other designers and brands have jumped onto the “bike shorts as a layering piece,” train. The very tight, chic shorts are a sporty/sexy mix that just seem to catch the eye and keep it fixated.
The gallery features a Fall 08 piece from Miu Miu, Spring 09 pieces from Micheal Kors and Abaete, Pre-Fall 09 pieces from Alexander Wang and a resort 09 piece from Prada.
Trend Themes
1. Bike Shorts Fashion - Designers and brands capitalizing on bike shorts as a layering piece, creating a mix of sporty and sexy styles.
2. Athletic Leisures - Increasing popularity of athletic leisure wear showcasing the potential for new fashion styles.
3. Layering Pieces - Growing demand for new layering pieces adaptable to various occasions and activities.
Industry Implications
1. Fashion - Opportunity to create new athletic leisure styles incorporating bike shorts for fashion-conscious consumers.
2. Sportswear - Opportunity to create and improve sportswear for cyclists and other fast-paced activities.
3. Retail - Opportunity for retail companies to capitalize on the increasing trend of bike shorts as a layering piece and offer diverse fashion options.
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