ClassyAF Combines Millennial Bar-Hopping and Classical Music
M — June 27, 2016 — Art & Design
References: classyafshow & notable
ClassyAF is a classical music experience put together by two sisters that revives and subverts the sophisticated performance for millennials by fusing it with a bar-hopping experience. The performance retains the roots of classical music, but alters the experience to target younger audiences with cheap food, beverages and a more laid back environment. The initiative hopes to bring the music form back into the mainstream by detaching it from the notion that it is reserved for richer and older consumers.
Naomi and Talisa Blackman are the entrepreneurs behind ClassyAF that will offer a mixture of contemporary music styles reinterpreted on violins, pianos and cellos. The music will be played in a setting that is less fancy and serves beer and tacos. The effort hopes to fuse what millennials already enjoy to do on the weekend with classical music to make the experience much more approachable.
Naomi and Talisa Blackman are the entrepreneurs behind ClassyAF that will offer a mixture of contemporary music styles reinterpreted on violins, pianos and cellos. The music will be played in a setting that is less fancy and serves beer and tacos. The effort hopes to fuse what millennials already enjoy to do on the weekend with classical music to make the experience much more approachable.
Trend Themes
1. Classical Music Revival - The ClassyAF experience aims to bring classical music back into the mainstream by targeting younger audiences with a more casual and affordable approach.
2. Fusion of Music and Bar-hopping - ClassyAF combines the traditional bar-hopping experience with classical music, merging two different forms of entertainment for a unique and appealing night out.
3. Reinterpretation of Contemporary Music Styles - ClassyAF offers a fresh take on classical music by reinterpreting contemporary music styles on violins, pianos, and cellos, creating a unique and modernized classical music experience.
Industry Implications
1. Music and Entertainment - ClassyAF presents an opportunity for the music and entertainment industry to tap into a new market segment by merging classical music with millennial bar-hopping culture.
2. Food and Beverage - The initiative's combination of classical music performances with affordable food and drinks presents a disruptive opportunity for the food and beverage industry to cater to a new audience.
3. Event Planning and Hospitality - ClassyAF's unique concept of fusing classical music performances with a bar-hopping experience opens up new possibilities for event planners and the hospitality industry to create innovative and engaging experiences for customers.
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