The Bubba's Fine Foods Classic Sea Salt ‘Nana Chips are Paleo-Approved
Michael Hemsworth — May 7, 2020 — Marketing
References: bubbasfoods & snackandbakery
The Bubba's Fine Foods Classic Sea Salt ‘Nana Chips are a distinctly nutritious snack option for consumers to pick up when looking for a satisfying yet simple snack to enjoy in place of conventional potato-based alternatives.
The snack is made with a base of green Saba bananas that are low in sugar and will deliver an exceptional starchy crunch without the associated banana flavor. The snack is naturally rich in vitamins, minerals and prebiotics to make it a beneficial option to pick up.
CEO and Co-Founder Jeff Schmidgal spoke on the new Bubba's Fine Foods Classic Sea Salt ‘Nana Chips saying, "The data was all there at our fingertips: people love sea salt! Our preference for big, bold flavors prevented us from even contemplating a ‘sea salt’ flavor, but the sales numbers have shown something far different. All of our retailers are going to want to add this one to their lineup.”
The snack is made with a base of green Saba bananas that are low in sugar and will deliver an exceptional starchy crunch without the associated banana flavor. The snack is naturally rich in vitamins, minerals and prebiotics to make it a beneficial option to pick up.
CEO and Co-Founder Jeff Schmidgal spoke on the new Bubba's Fine Foods Classic Sea Salt ‘Nana Chips saying, "The data was all there at our fingertips: people love sea salt! Our preference for big, bold flavors prevented us from even contemplating a ‘sea salt’ flavor, but the sales numbers have shown something far different. All of our retailers are going to want to add this one to their lineup.”
Trend Themes
1. Nutrient-dense Snacks - Opportunities to disrupt the snacking industry with snacks that deliver nutrition benefits beyond traditional flavor and convenience factors.
2. Paleo-approved Foods - Opportunities to create and market foods that are approved by popular diets such as Paleo to appeal to a growing market of health-conscious consumers.
3. Alternative Ingredients - Opportunities to experiment with alternative ingredients such as green Saba bananas that offer new flavor, texture and nutrition profiles, leading to novel snack options.
Industry Implications
1. Healthy Snacks Industry - Opportunities to innovate the healthy snacks market by creating products that prioritize taste, nutrition, and convenience altogether.
2. Specialty Foods Industry - Opportunities to expand the market for specialty foods and create unique, non-traditional snack items that cater to specific dietary needs and preferences.
3. Plant-based Foods Industry - Opportunities to tap into the plant-based foods trend by creating snacks that are made from alternative plant-based ingredients that are nutritious, delicious and eco-friendly.
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