Porsche is Revitalizing the Type 996 Through its Sonderwunsch Program
Colin Smith — March 22, 2022 — Autos
References: newsroom.porsche & jalopnik
Porsche is creating a special one-off model of its original 'Porsche 911 Type 996' that it has named the 'Classic Club Coupe.' This car is being made as part of Porsche's 'Sonderwunsch' program, which translates to the "special wish" program. Porsche is using the Sonderwunsch program to create a variety of special edition one-off vehicles that are each unique in their own way.
The Type 996 model was selected for the Classic Club Coupe because the Type 996 was vastly underappreciated. The Type 996 launched in the late 1990s and was quickly overshadowed by other, more popular Porsche 911 models. Porsche believes this makes the Type 996 a perfect candidate to showcase the types of technological innovation the automaker is capable of with its new Sonderwunsch program.
Image Credit: Porsche
The Type 996 model was selected for the Classic Club Coupe because the Type 996 was vastly underappreciated. The Type 996 launched in the late 1990s and was quickly overshadowed by other, more popular Porsche 911 models. Porsche believes this makes the Type 996 a perfect candidate to showcase the types of technological innovation the automaker is capable of with its new Sonderwunsch program.
Image Credit: Porsche
Trend Themes
1. Remade Classic Car Models - The trend of remaking classic car models allows for automakers to showcase their technological innovation capabilities.
2. One-off Special Edition Cars - The trend of creating one-off special edition cars through programs such as Sonderwunsch presents an opportunity for automakers to cater to individual customer preferences while still showcasing their own unique designs.
3. Appreciation of Previously Overlooked Models - The trend of appreciating previously overlooked car models provides an opportunity for automakers to revitalize older models and reintroduce them in a more technologically advanced form.
Industry Implications
1. Automobile Manufacturing - The automobile manufacturing industry can take advantage of the trend of remaking classic car models and creating special edition cars through unique programs.
2. Luxury Car Market - The luxury car market can benefit from creating one-off special edition cars through programs such as Sonderwunsch to cater to individual customer preferences and stand out in a competitive market.
3. Classic Car Restoration - The classic car restoration industry can explore the trend of appreciating previously overlooked car models and revitalize them for a more technologically advanced market.
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