Clason Stuhlreyer's Dry Cleaning Stunt for Caesars Palace
Marissa Brassfield — May 24, 2009 — Marketing
References: clasonstuhlreyer & behance.net
I love this guerrilla campaign for Caesars Palace by Clason Stuhlreyer. Scandalous notes and Polaroid pictures were left in the dry cleaning of targeted New York City market influencers.
Clason Stuhlreyer’s Caesars Palace campaign clearly implicates each target in a wild party that they never actually attended. The Polaroid pictures depict women in various states of undress, and a handwritten note apologizes for the lipstick stains on the recipient’s pants, informing them that their dry cleaning bill had been taken care of and “Next weekend is on me.” The notes are signed by Caesar.
Clason Stuhlreyer’s Caesars Palace campaign clearly implicates each target in a wild party that they never actually attended. The Polaroid pictures depict women in various states of undress, and a handwritten note apologizes for the lipstick stains on the recipient’s pants, informing them that their dry cleaning bill had been taken care of and “Next weekend is on me.” The notes are signed by Caesar.
Trend Themes
1. Guerrilla Marketing - Opportunity for businesses to create unconventional and engaging promotional campaigns to capture attention and generate buzz.
2. Influencer Marketing - Opportunity for businesses to leverage the influence of targeted individuals to promote their products or services.
3. Personalized Marketing - Opportunity for businesses to tailor their marketing messages and experiences to individual customers, creating a more personalized and engaging relationship.
Industry Implications
1. Hospitality - Opportunity for hotels, resorts, and entertainment venues to create unique and memorable experiences for guests through innovative marketing strategies.
2. Fashion and Apparel - Opportunity for clothing retailers and dry cleaning services to differentiate themselves by offering personalized and memorable experiences to customers.
3. Advertising and PR - Opportunity for advertising and PR agencies to develop and execute creative guerrilla marketing campaigns that capture attention and generate buzz for their clients.
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