Calvin Klein's CK One Promoted on 1/20 with Free Song
References: ckone & thebeautybunny
Calvin Klein kicked off a relaunch campaign for the iconic CK One fragrance on January 20, the same day Barack Obama officially became the new president of the United States.
The new CK One campaign includes print ads by Steven Meisel and a commercial by Francis Lawrence.
Featuring a whopping total of 27 models, the new campaign emphasizes on the connection to music with a free download of the song ‘We Are One’ by British artist Jamie Burke, who is also one of the models.
In fact, music plays a big part of a special limited edition version of CK One which comes in a bottle that is emblazoned with the words “We are one” in different languages. The bottle is set into a base with a removable MP3 speaker.
See more music-connected perfume campaigns below.
The new CK One campaign includes print ads by Steven Meisel and a commercial by Francis Lawrence.
Featuring a whopping total of 27 models, the new campaign emphasizes on the connection to music with a free download of the song ‘We Are One’ by British artist Jamie Burke, who is also one of the models.
In fact, music plays a big part of a special limited edition version of CK One which comes in a bottle that is emblazoned with the words “We are one” in different languages. The bottle is set into a base with a removable MP3 speaker.
See more music-connected perfume campaigns below.
Trend Themes
1. Music-connected Fragrance Campaigns - The use of music in fragrance campaigns creates a unique and immersive experience for consumers, promoting both the scent and the artist.
2. Limited Edition Packaging - Creating special edition packaging with unique features, like a removable MP3 speaker, adds value and exclusivity to the fragrance product.
3. Collaborative Advertising - Partnering with influential artists and photographers, like Steven Meisel and Francis Lawrence, in advertising campaigns helps to create a buzz and attract a wider audience.
Industry Implications
1. Fragrance - The fragrance industry can leverage music collaborations, limited edition packaging, and collaborative advertising to create innovative and enticing product experiences.
2. Fashion - Fashion brands can explore the use of music in their campaigns and collaborate with artists and photographers to create captivating and memorable advertising visuals.
3. Technology - The technology industry can explore the integration of speakers or other unique features into products, like removable MP3 speakers, to enhance user experiences and differentiate themselves in the market.
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