Balenciaga Released a Series of New Over-Sized City-Themed T-Shirts
Madison Mackay — January 18, 2018 — Luxury
Parisian fashion house Balenciaga created a series of new over-sized city-themed t-shirts.
There are two main themes in the brand's latest collection: over-sized silhouettes and repeated logo branding. The new t-shirts stay true to the theme, with large, bold, multicolored branding, and were made in white cotton with a slouched crew neck cut and dropped shoulders. The shirts feature three cities in between the logos: Balenciaga's home town Paris, Milan and Los Angeles. This influential clothing brand deigned the new t-shirts to give a global, inclusive feel by including cities from around the world and using a bright rainbow-colored palette.
The brand is known for it's high-quality clothing and these new city-themed t-shirts are made with impeccable tailoring, and high-end materials.
There are two main themes in the brand's latest collection: over-sized silhouettes and repeated logo branding. The new t-shirts stay true to the theme, with large, bold, multicolored branding, and were made in white cotton with a slouched crew neck cut and dropped shoulders. The shirts feature three cities in between the logos: Balenciaga's home town Paris, Milan and Los Angeles. This influential clothing brand deigned the new t-shirts to give a global, inclusive feel by including cities from around the world and using a bright rainbow-colored palette.
The brand is known for it's high-quality clothing and these new city-themed t-shirts are made with impeccable tailoring, and high-end materials.
Trend Themes
1. Over-sized Silhouettes - Disruptive innovation opportunity: Exploring new ways to incorporate oversized designs in different industries, such as furniture or automobiles.
2. Logo Branding - Disruptive innovation opportunity: Developing innovative branding strategies that incorporate repeated logos in various industries, such as technology or food packaging.
3. City-themed Apparel - Disruptive innovation opportunity: Creating city-themed clothing lines that celebrate different locations, providing an opportunity for tourism companies or souvenir manufacturers to collaborate with fashion brands.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Introducing tech-infused clothing with over-sized designs and logo branding to cater to the growing demand for fashion-forward smart apparel.
2. Home Furnishings - Disruptive innovation opportunity: Designing oversized furniture pieces inspired by city themes, allowing for unique and bold interior design options.
3. Hospitality - Disruptive innovation opportunity: Creating city-themed merchandise for hotels or resorts, leveraging fashion trends to enhance the guest experience and increase brand loyalty.
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