These Nike Shoes Capture the Stylized Essence of the City of Chicago
References: nike & freshnessmag
Nike's Summit White athletic shoes capture the essence of urban American landscapes with a pair of city sneakers inspired by Chicago. The sneakers utilize the popular colors of the location and its sport teams to reflect in the shoe's overall designs.
Chicago is a big sports town known for its world-renown teams such as the NBA Chicago Bulls. The team's jerseys are red, black and white which are creatively represented in these retro sneakers. The shoes are made with a mixture of leather and mesh fabric uppers complete with a slender silhouette, a slightly raised sole and fitted design. At first glance any sports fan will immediately recognize the subtle yet clever nod to the city of Chicago.
Chicago is a big sports town known for its world-renown teams such as the NBA Chicago Bulls. The team's jerseys are red, black and white which are creatively represented in these retro sneakers. The shoes are made with a mixture of leather and mesh fabric uppers complete with a slender silhouette, a slightly raised sole and fitted design. At first glance any sports fan will immediately recognize the subtle yet clever nod to the city of Chicago.
Trend Themes
1. City-inspired Sneakers - Opportunities for brands to create city-specific sneaker designs that appeal to local sports fans and urban enthusiasts.
2. Sport Team Color Utilization - Utilizing popular colors of local sports teams in sneaker designs provides unique brand differentiation and a strong connection to the city's sports culture.
3. Mix of Materials - Innovative uses of mixed materials, such as leather and mesh, can create an aesthetically appealing look and feel for city-inspired sneakers.
Industry Implications
1. Athletic Footwear - Opportunities exist for athletic footwear brands to incorporate city-specific designs and color schemes that connect with local sports fans and urban enthusiasts.
2. Sports Merchandise - Sports merchandise brands can create sneaker collaborations with popular sports teams that utilize team colors and feature city-specific designs.
3. Urban Fashion - Opportunities for urban fashion brands to incorporate city-specific designs and color schemes that appeal to both locals and tourists looking for unique urban streetwear.
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