The Citroen Survolt Concept Brings a Touch of Femininity to Manly Wheels
Meghan Young — March 3, 2010 — Autos
I have to wonder whether girly squeals escaped the women who were dragged to the Frankfurt Motor Show when they laid their eyes on the Citroen Survolt concept. Not since Hummer released their Barbiesque version have I seen a vehicle (somewhat) appeal to the opposite sex in such a blatant way.
Yet, aside from the pink accents, the Citroen Survolt is still impressively masculine. Race car-inspired, it is sleek and powerful looking, perfect for those wanting to look good on the road.
Yet, aside from the pink accents, the Citroen Survolt is still impressively masculine. Race car-inspired, it is sleek and powerful looking, perfect for those wanting to look good on the road.
Trend Themes
1. Feminine-inspired Vehicles - The trend of designing vehicles with feminine touches, such as pink accents, is an emerging opportunity for automakers to attract female consumers.
2. Combining Masculine and Feminine Design - The trend of combining masculine and feminine elements in vehicle design, like the Citroen Survolt concept, opens up opportunities for creating unique and appealing styles.
3. Appealing to Diverse Audiences - The trend of creating vehicles that appeal to a wide range of audiences, including both men and women, allows automakers to tap into new market segments.
Industry Implications
1. Automotive - The automotive industry has the opportunity to innovate by designing vehicles that incorporate feminine touches to attract more female consumers.
2. Fashion - The fashion industry can collaborate with automakers to create stylish vehicle designs that combine masculine and feminine elements like the Citroen Survolt concept.
3. Marketing and Advertising - The marketing and advertising industry can help automakers develop campaigns that promote vehicles as appealing to both men and women, expanding their customer base.
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