CitizenTea is a Newly Launched Premium E-Commerce Brand
Rebecca Byers — April 11, 2016 — Lifestyle
References: facebook & citizentea
CitizenTea is a new premium loose leaf tea e-commerce brand based in Toronto that is bringing passion for high-quality teas to its online store. Launched by the former founder of Teaopia, CitizenTea is poised to provide an easily accessible loose leaf tea shopping experience online from the comfort of home.
Currently boasting a selection of 116 premium teas, CitizenTea has an ultramodern branding scheme that puts the emphasis on the high quality product. With crisp white packaging and straight-forward names that make selecting a tea simple, the brand is sure to make be a hit with tea lovers and connoisseurs.
Of particular note is CitizenTea's range of 17 Wellness Blends, many of which are based on Ayurvedic medicine-inspired recipes help support an individual's health and wellness journey.
Additionally, the burgeoning e-commerce tea brand also boasts an impressive selection of tea accessories including an ingenious loose leaf travel mug infuser that completely changes the process of brewing on the go. CitizenTea is currently shipping to Canada and the United States.
Currently boasting a selection of 116 premium teas, CitizenTea has an ultramodern branding scheme that puts the emphasis on the high quality product. With crisp white packaging and straight-forward names that make selecting a tea simple, the brand is sure to make be a hit with tea lovers and connoisseurs.
Of particular note is CitizenTea's range of 17 Wellness Blends, many of which are based on Ayurvedic medicine-inspired recipes help support an individual's health and wellness journey.
Additionally, the burgeoning e-commerce tea brand also boasts an impressive selection of tea accessories including an ingenious loose leaf travel mug infuser that completely changes the process of brewing on the go. CitizenTea is currently shipping to Canada and the United States.
Trend Themes
1. Premium E-commerce Brands - Launching an e-commerce platform for premium products in a niche industry such as loose leaf tea can lead to disruptive innovation opportunities.
2. Wellness-focused Products - Creating wellness-focused blends that are based on a local cultural or medicinal inspiration could disrupt larger tea markets and appeal to health-conscious consumers.
3. Innovative Tea Accessories - Developing innovative and convenient tea accessories for on-the-go consumers presents opportunities to disrupt traditional brewing methods and appeal to consumers who value convenience.
Industry Implications
1. E-commerce - With the rise of e-commerce, creating a platform for niche products such as loose leaf tea could disrupt traditional retail markets.
2. Tea Industry - Innovation within the tea industry can disrupt traditional tea markets and appeal to a growing population of health-conscious consumers.
3. Wellness and Healthy Living Industry - Developing unique wellness-focused blends based on local cultural or medicinal inspiration can appeal to consumers who prioritize health and wellness.
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