Jeremy Gutsche — January 11, 2007 — Tech
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Cisco has filed a lawsuit against Apple over the infringed use of the word, 'iPhone', Cisco's trademark. Cisco has owned the trademark for iPhone since 2000. Cisco's General Counsel wrote a blog posting citing, "Cisco entered into negotiations with Apple in good faith after Apple repeatedly asked permission to use Cisco's iPhone name. The potential for convergence of the home phone, cellphone, work phone and PC is limitless, which is why it is so important for us to protect our brand."
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Trend Themes
1. Trademark Disputes - Opportunity for startups to provide mediation services for companies involved in trademark disputes like Cisco and Apple.
2. Brand Protection Solutions - Opportunity for technology companies to develop innovative solutions for businesses to protect their trademarks and brands.
3. Brand Collaboration Strategy - Opportunity for companies to establish brand collaboration strategy to avoid trademark disputes.
Industry Implications
1. Legal Services - Opportunity for legal service firms to expand their offerings to include trademark mediation and dispute resolution services.
2. Technology - Opportunity for technology companies to provide brand protection solutions for businesses.
3. Marketing - Opportunity for marketing agencies to advise companies on effective brand collaboration strategies to limit risk of trademark disputes.
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